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" When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there. "

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" The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food and the people who grow it. "

Kimbal Musk

People

Miles

Grow

" No one wins in the industrial food system. "

" Kids gave Elon a very hard time, and it had a huge impact on his life. "

" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "

" Boulder should be next to the word 'community' in the dictionary. "

" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "

" The best training ground in the world is Silicon Valley and the tech space. "

" As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet. "

" Start with the young, work with them until they are adults, and they will demand real food. "

" Using realtime ads, even mortgage companies can create ads that matter to you right now. "

" Anyone who thinks restaurants are hard should try working at a tech company. "

" The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country. "

" The idea behind fast food is great - people want convenience. "

" We have been growing more food than we need since the '60s... what we have is a terrible distribution problem. "

" We want to replace all the T.G.I. Friday's, Applebee's - at a price point that is arguably even lower than those guys. "

" If you've ever done something you love and go do something you like, it's like chewing on sawdust. "

" People love to interact in real time, whether it is with each other or with content. "

" I was totally humbled by how hard it is to create a product every day that needs to be made from scratch. "

" After I broke my neck, I began thinking more about The Kitchen: How can we come up with some way to make real food more affordable? Food that's locally-grown, if possible, fundamentally nourishing to the body, nourishing to the planet. "

" Community through food is my mission; it is what I do. "

" We want kids in communities to know real food, and we want them to have a choice between real food and industrial food. "

" Strong communities are built around local, real food. Food we trust to nourish our bodies, the farmer and planet. "

" Realtime ads are the perfect way for an advertiser to connect with users in a social environment. "

" You should brine your turkey. Don't even think about not brining your turkey. Ever. "

" It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that. "

" Advertisers really want to create ads that are relevant to the realtime experience. "

" People always ask what kind of restaurant we have, and it's like a five-minute conversation. The short answer is, 'We're creating community through food.' That's the big idea we had, the product we're exporting. And it has paid off. "

" After my accident, the stuff that mattered was stuff that made a difference in the world, not the stuff that made money. "

" Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to do anything about it. "

Kimbal Musk

Young

Food

" If you come to The Kitchen and get a pork chop with polenta, which is our kind of food - simple - there is only one way it should taste at The Kitchen. "