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" Our family are all very hard working. "
Kimbal Musk
Working
Our
Hard Working
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" The Kitchen, which my wife and I opened with our friend and amazing chef Hugo Matheson, was quickly recognized as the pioneer in 'green' restaurants across the country. "
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" No one wins in the industrial food system. "
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" The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. "
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" But for a few twists of fate, the gasoline engine we know today might have just been a small footnote in history. "
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" When you think about basketball, and you watch someone like Michael Jordan play basketball - even if you're a baseball player, there's still a lot to learn from there. "
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" The problem with industrial food is zero transparency. The system thrives on the fact that there is no transparency. "
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" Tesla Motor's original business plan had a copy of a letter from Nikola Tesla from the late 19th century talking about the challenges inherent in gasoline engines and the promise of the electric engine. "
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" It would be so simple for the government to support farmers to become more profitable and farm sustainably. "
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" We want our communities to know what real food is. "
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" As a South African, the idea of turkey was new to me. And confusing. It's about the least flavorful bird on the planet. "
Kimbal Musk
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" Boulder was not the small town I had expected. It is a vivacious community of sophisticated people, who have the same aspirations and expectations you find in New York, Los Angeles and San Francisco. "
Kimbal Musk
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" The problem is not actual number of calories we are producing - we have food waste issues. The problem is industrial food. "
Kimbal Musk
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" The hard part about following your purpose is the distraction everyone pulls you toward. "
Kimbal Musk
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" We already solved the problem of feeding the world in the 1960s, when we started serving cheeseburgers. "
Kimbal Musk
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" When you have the demand, you can change the government policies that create McDonald's and junk food. "
Kimbal Musk
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" We're social beings, and food is one of the things we can use three times a day to connect with family or with friends. "
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" Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. "
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" My advice for any entrepreneur or innovator is to get into the food industry in some form so you have a front-row seat to what's going on. "
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" Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews. "
Kimbal Musk
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" A lot of people think about food as fuel, where you need to get nutrients in your body. "
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" Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind of the way I connected with my family. "
Kimbal Musk
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" You bring people together with food. You connect them and tie the fabric of society together through food. "
Kimbal Musk
Together
You
Society
" Sadly, many people in our biggest cities are at the mercy of industrial food. "
Kimbal Musk
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" I was totally humbled by how hard it is to create a product every day that needs to be made from scratch. "
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" Building one garden in L.A. - it might be a nice gesture - but it won't make a difference. We have to start to change the culture of the community. "
Kimbal Musk
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" Learning Gardens are outdoor classrooms, engaging learning environments where kids learn about math, science, entrepreneurship, and above all else, real food. "
Kimbal Musk
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" My family were all entrepreneurs, including my parents and grandparents. "
Kimbal Musk
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" Advertisers really want to create ads that are relevant to the realtime experience. "
Kimbal Musk
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Want
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" The idea behind fast food is great - people want convenience. "
Kimbal Musk
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" Nikola Tesla, one of Colorado's famous residents, always believed that the gasoline engine made no sense. "
Kimbal Musk
Always
Colorado
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