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" After my kids go to bed, I check email. It's about having that balance. "
Susan Wojcicki
Balance
Bed
Check
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" Engineering is a jeans and hoodie culture, and sales is more formal. "
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Jeans
" Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters. "
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Living
Writing
Book
" I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "
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People
Create
Desire
" On YouTube, women are not just users; they're creators. They're learning about business and technology, and having a voice. "
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" If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional. "
Susan Wojcicki
Quarter
Why
Time
" There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members. "
Susan Wojcicki
Family
Company
Google
" Girls are being left out of the conversation when it comes to technology, led to think of tech as insular and antisocial without ever being given a chance to correct those perceptions. "
Susan Wojcicki
Think
Chance
Conversation
" My kids know I'm home every night for dinner. "
Susan Wojcicki
Kids
Know
Night
" The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "
Susan Wojcicki
Desire
Create
Job
" I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time. "
Susan Wojcicki
Information
Moment
Opportunities
" Mobile is an incredibly fast-growing market and will continue to be. "
Susan Wojcicki
Mobile
Will
Market
" CEOs need to say, 'We're going to make sure this is a great environment for all types of people.' I was a beneficiary of that. I got support from the leaders of Google - all men. "
Susan Wojcicki
Environment
People
Men
" Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads. "
Susan Wojcicki
Experience
Right
Out
" My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it. "
Susan Wojcicki
Time
Google
Good
" As someone who's been lucky to have a great career in tech, I know how creative and fulfilling a career in this industry can be for women. And I want to make sure we continue to recruit and retain great female hires. "
Susan Wojcicki
Great
Women
Creative
" I think video advertising is a hugely compelling medium. "
Susan Wojcicki
Think
Advertising
Video
" Underrepresented employees already have to overcome discriminatory barriers in their careers; they shouldn't be expected to volunteer their time to help their companies do the same. "
Susan Wojcicki
Same
Time
Employees
" What's important is that I do my job really well, that I build great products and that I'm a great leader. All those things matter independent of gender. But I do think there's a responsibility for me to support other women at Google. "
Susan Wojcicki
Leader
Me
Responsibility
" Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came. "
Susan Wojcicki
People
Child
Best
" In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things. "
Susan Wojcicki
Writing
World
Think
" I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't have enough women that are part of that. "
Susan Wojcicki
See
Women
Enough
" Growth is always essential. Running any tech company, you want to make sure you're growing. Putting in place all of the right structure to be able to ensure growth. "
Susan Wojcicki
You
Growth
Place
" Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech. "
Susan Wojcicki
Science
Career
You
" The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it. "
Susan Wojcicki
You
Great
People
" First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. "
Susan Wojcicki
Good
Women
Advertising
" Right now, offline and online are coming together because of smartphones. "
Susan Wojcicki
Right
Now
Together
" Coding is like writing, and we live in a time of the new industrial revolution. What's happened is that maybe everybody knows how to use computers, like they know how to read, but they don't know how to write. "
Susan Wojcicki
Revolution
Writing
Time
" Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home. "
Susan Wojcicki
Good
Career
Trying
" Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users. "
Susan Wojcicki
Need
People
Choice
" We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. "
Susan Wojcicki
Company
Success
Positive