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" Mobile is an incredibly fast-growing market and will continue to be. "
Susan Wojcicki
Mobile
Will
Market
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" Suddenly, when you have kids, you become responsible for these other people - like if something's not working out at school. I learned to speak out. "
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" Paid leave is a not just a mother and child issue, it's a societal issue we have. "
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" Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. "
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" People at different stages of their lives are doing different things, and they're all using Google. "
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" Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users. "
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" Even in a culture where people are well meaning, there are sometimes 'microaggressions.' People who will just cut you off. You'll be talking, and someone will interrupt you. That's become a big pet peeve of mine. "
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" Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters. "
Susan Wojcicki
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" If women don't participate in tech, with its massive prominence in our lives and society, we risk losing many of the economic, political, and social gains we have made over decades. "
Susan Wojcicki
Society
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" Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to the needs of their female employees, improving workplace culture while lowering attrition. "
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Women
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Culture
" I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't have enough women that are part of that. "
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" I think video advertising is a hugely compelling medium. "
Susan Wojcicki
Think
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" Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue. "
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" Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech. "
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Science
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You
" Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came. "
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People
Child
Best
" I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have. "
Susan Wojcicki
You
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" I've been, like, the mom of Google. "
Susan Wojcicki
Been
Google
Like
" I have had a lot of setbacks that I have learned from. "
Susan Wojcicki
Setbacks
Lot
Learned
" Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home. "
Susan Wojcicki
Good
Career
Trying
" I have tried to be a leader. I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons. "
Susan Wojcicki
Woman
Women
Alone
" I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "
Susan Wojcicki
People
Create
Desire
" People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. "
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" YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers. "
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" In every organization, there are many people, from senior leaders to first-time managers, who have the power to elevate women in the workplace. I wouldn't be in the position I'm in today without several key people in power believing in me and giving me a chance to succeed. "
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Today
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Succeed
" I love taking an idea... to a prototype and then to a product that millions of people use. "
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" What's important is that I do my job really well, that I build great products and that I'm a great leader. All those things matter independent of gender. But I do think there's a responsibility for me to support other women at Google. "
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" I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time. "
Susan Wojcicki
Information
Moment
Opportunities
" Advertising is a very fundamental need, so I don't think it's going to go away. "
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Go
Advertising
Going
" If you are working 24/7, you're not going to have any interesting ideas. "
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Going
You
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" My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it. "
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" Underrepresented employees already have to overcome discriminatory barriers in their careers; they shouldn't be expected to volunteer their time to help their companies do the same. "
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Same
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