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" Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads. "

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" Right now, offline and online are coming together because of smartphones. "

" YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk to me about how YouTube has changed their life, how they've been able to learn something they didn't think they could learn. "

" On YouTube, women are not just users; they're creators. They're learning about business and technology, and having a voice. "

" Coding is like writing, and we live in a time of the new industrial revolution. What's happened is that maybe everybody knows how to use computers, like they know how to read, but they don't know how to write. "

" Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue. "

" Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home. "

" Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment. "

" In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things. "

" People at different stages of their lives are doing different things, and they're all using Google. "

" The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it. "

" I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have. "

" Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users. "

" First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. "

" If you are working 24/7, you're not going to have any interesting ideas. "

" My daughter was 10 years old when she told me she hated computers. As someone who has spent her career helping build one of the largest tech companies in the world, I was in shock. Suddenly an issue I faced repeatedly at work - the lack of women in tech - hit squarely at home. "

" I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't have enough women that are part of that. "

" The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "

" Girls are being left out of the conversation when it comes to technology, led to think of tech as insular and antisocial without ever being given a chance to correct those perceptions. "

" I love taking an idea... to a prototype and then to a product that millions of people use. "

" Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came. "

" Your kids get something from your career, and your career will get something from your kids. "

" Whether it's salary or a promotion or a job, I think it's important for women to ask for what they think they deserve. "

" I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons. "

" Mobile is an incredibly fast-growing market and will continue to be. "

" There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members. "

" Suddenly, when you have kids, you become responsible for these other people - like if something's not working out at school. I learned to speak out. "

" CEOs need to say, 'We're going to make sure this is a great environment for all types of people.' I was a beneficiary of that. I got support from the leaders of Google - all men. "

" Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech. "

" I think about my own career, and when I graduated from college, the Internet didn't really exist yet. And so not having a specific plan, being able to be opportunistic at the end, is what enabled me to make some of my best decisions, which is to go to places that were growing but that I didn't plan to have happen. "

" If women don't participate in tech, with its massive prominence in our lives and society, we risk losing many of the economic, political, and social gains we have made over decades. "