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" My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it. "
Susan Wojcicki
Time
Google
Good
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" In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things. "
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" I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have. "
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" Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to the needs of their female employees, improving workplace culture while lowering attrition. "
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" At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business. "
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" Suddenly, when you have kids, you become responsible for these other people - like if something's not working out at school. I learned to speak out. "
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" If everybody has to take biology and chemistry, they can take computer science. Computer science is a more useful skill right now than a lot of other things that people are learning at school. "
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" The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "
Susan Wojcicki
Desire
Create
Job
" Unless we make computer science a priority, we risk making gender, class, and racial disparities worse as jobs flow to those with a computer science background. "
Susan Wojcicki
Risk
Science
Class
" Whether it's salary or a promotion or a job, I think it's important for women to ask for what they think they deserve. "
Susan Wojcicki
Job
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Promotion
" Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue. "
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Business
Want
Show
" Engineering is a jeans and hoodie culture, and sales is more formal. "
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Culture
Jeans
" I love taking an idea... to a prototype and then to a product that millions of people use. "
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Product
Prototype
People
" The fact that women represent such a small portion of the tech workforce shouldn't just be a wake-up call - it should be a Sputnik moment. The tech industry is not America's future; it is our present. "
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Small
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America
" YouTube has so much great content. And it really has something for everybody. And people come up to me all the time and talk to me about how YouTube has changed their life, how they've been able to learn something they didn't think they could learn. "
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" I am responsible for creating and overseeing the future products that make up Google Advertising. "
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" Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home. "
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Good
Career
Trying
" Paid leave is a not just a mother and child issue, it's a societal issue we have. "
Susan Wojcicki
Leave
Child
Mother
" First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. "
Susan Wojcicki
Good
Women
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" I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time. "
Susan Wojcicki
Information
Moment
Opportunities
" My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant. "
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Small
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" People complain when ads aren't relevant, and they complain when ads are too relevant. "
Susan Wojcicki
Ads
Too
Relevant
" Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. "
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Bad
Reputation
Slow
" I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "
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" Even though it was a start-up with fewer than 20 people, and I was pregnant with my first child, the best decision I've ever made was to join Google in 1999. Worst decision? Deciding to get a puppy and a bunny right when the baby came. "
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People
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" Don't overplan your life. Joining Google when I was four months pregnant was a bit of a leap, but sometimes you have to do the right thing for you right now. "
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Sometimes
Life
Do The Right Thing
" People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. "
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Say
" Your kids get something from your career, and your career will get something from your kids. "
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Get
" Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters. "
Susan Wojcicki
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" Underrepresented employees already have to overcome discriminatory barriers in their careers; they shouldn't be expected to volunteer their time to help their companies do the same. "
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Time
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