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" All the great organizations in the world, all have a sense of why that organization does what it does. "
Simon Sinek
Organization
World
Why
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" There is a difference between listening and waiting for your turn to speak. "
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" Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options. "
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" Some would argue that you're as successful as the company you keep. Certainly there is a connection between our friends and who we are. "
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" I have been inspired by Martin Luther King and how he inspired a movement. I have learned that a cause must be organic; if it is to have an impact it must belong to those who join the movement and not those who lead it. "
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Movement
" Great leaders state out loud what they intend to do and in doing so, they get things done. "
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Great
Doing
Loud
" Republicans are completely befuddled by Obama's 'star power' and don't seem to have a clear or effective strategy to compete. "
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Compete
Power
Strategy
" Mergers are like marriages. They are the bringing together of two individuals. If you wouldn't marry someone for the 'operational efficiencies' they offer in the running of a household, then why would you combine two companies with unique cultures and identities for that reason? "
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Together
Someone
Unique
" If you look at the average age of a company on the Dow Jones index, it's something like 35 years or younger. In other words... success is no indication of longevity. "
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Success
Age
Company
" I have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me. "
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Others
Go
Friends
" I don't enjoy eating humble pie; it never tastes good. But I do appreciate it when it happens. "
Simon Sinek
Enjoy
Eating
Appreciate
" Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams? "
Simon Sinek
Goals
Think
Why
" If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears. "
Simon Sinek
Money
Job
Work
" Multi-millionaires who pay half or less than half of the percentage of tax the rest of us pay justify their actions by saying they pay what the law requires. Though true, the fact is they found ways within the law to beat the purpose of the law - which, in the case of taxes, is that we all pay our fair share. "
Simon Sinek
Tax
True
Saying
" Anyone can sell product by dropping their prices, but it does not breed loyalty. "
Simon Sinek
Loyalty
Dropping
Does
" There is a difference between vulnerability and telling people everything about yourself. Vulnerability is a feeling. Telling everyone about yourself is just facts and details. "
Simon Sinek
Details
Yourself
Just
" The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve. "
Simon Sinek
People
Famous
Performance
" Over 90% of people go home at the end of the day feeling unfulfilled by their work, and I won't stop working until that statistic is reversed - until over 90% of people go home and can honestly say, 'I love what I do.' "
Simon Sinek
People
Love
Home
" Directions are instructions given to explain how. Direction is a vision offered to explain why. "
Simon Sinek
How
Explain
Vision
" I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight. "
Simon Sinek
Good
Black
Evil
" Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second. "
Simon Sinek
Company
Opportunity
Challenge
" Leadership is absolutely about inspiring action, but it is also about guarding against mis-action. "
Simon Sinek
Leadership
Against
Action
" Any parent who tells their kids that they can't attend a school play or go to a soccer match because they have to work is kidding themselves. It's OK to miss a game or two or a performance here and there, but it's not all right to miss the majority of them. "
Simon Sinek
School
Soccer
Game
" The most basic human desire is to feel like you belong. Fitting in is important. "
Simon Sinek
You
Feel
Desire
" One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process. "
Simon Sinek
Best
Need
Vision
" Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating. "
Simon Sinek
Way
Thinking
Most
" The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.' "
Simon Sinek
Own
You
Trust
" Halloween is one of my favorite days of the year. I have a strict rule: I don't work on Halloween and I won't travel on Halloween. Not for any reason. "
Simon Sinek
Reason
Travel
Halloween
" I love science fiction - always have. "
Simon Sinek
Science
Science Fiction
Love
" Leadership is not about the next election, it's about the next generation. "
Simon Sinek
Election
Leadership
Next
" The challenge of the unknown future is so much more exciting than the stories of the accomplished past. "
Simon Sinek
Future
Unknown
Past