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" I love science fiction - always have. "
Simon Sinek
Science
Science Fiction
Love
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" When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. "
Simon Sinek
People
Say
Behavior
" More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. "
Simon Sinek
Dark
People
Negative
" To spend more money, you have to have more money, but time is fixed and we all have the same amount to spare. How we choose to spend it can make a significant difference on the impact we have in our careers or in the world. "
Simon Sinek
You
Choose
Time
" Spending too much time focused on others' strengths leaves us feeling weak. Focusing on our own strengths is what, in fact, makes us strong. "
Simon Sinek
Time
Too Much
Strong
" Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers. "
Simon Sinek
Great
People
Poor
" We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered. "
Simon Sinek
Best
Strength
Place
" I think most people are inherently interested in how their brain works, in what makes them tick. "
Simon Sinek
Most
Think
Interested
" Babe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career. "
Simon Sinek
Remarkable
Strike
Afraid
" My sister made certain choices about the life she wanted. Those choices include a steady job, a husband and children. But balance and stability come at a cost. It is harder for her to be spontaneous. It is harder to just up and leave. "
Simon Sinek
Sister
Life
Job
" Great leaders state out loud what they intend to do and in doing so, they get things done. "
Simon Sinek
Great
Doing
Loud
" To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk. "
Simon Sinek
Acceptance
You
Risk
" Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams? "
Simon Sinek
Goals
Think
Why
" Actions speak louder than words. All companies say they care, right? But few actually exercise that care. "
Simon Sinek
Words
Say
Care
" There is a difference between giving directions and giving direction. "
Simon Sinek
Direction
Between
Difference
" There are two types of claims: those based on hard numbers and those based on slippery numbers. "
Simon Sinek
Two
Numbers
Types
" No matter when or where, always bring your 'A' game, because you never know when it will open doors for you. "
Simon Sinek
Always
Game
Know
" I have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me. "
Simon Sinek
Others
Go
Friends
" The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe. "
Simon Sinek
Goal
Believe
Business
" I'd rather play in the major leagues and have some bad games than play consistently good ball in the minors. "
Simon Sinek
Games
Some
Bad
" Anyone can sell product by dropping their prices, but it does not breed loyalty. "
Simon Sinek
Loyalty
Dropping
Does
" If we care about the average working American, then Wal-Mart matters. A lot. "
Simon Sinek
American
Working
Then
" Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process. "
Simon Sinek
See
Process
Try
" If you look at the average age of a company on the Dow Jones index, it's something like 35 years or younger. In other words... success is no indication of longevity. "
Simon Sinek
Success
Age
Company
" Halloween is one of my favorite days of the year. I have a strict rule: I don't work on Halloween and I won't travel on Halloween. Not for any reason. "
Simon Sinek
Reason
Travel
Halloween
" Listening is active. At its most basic level, it's about focus, paying attention. "
Simon Sinek
Listening
Attention
Focus
" Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes. "
Simon Sinek
Time
Best
Champion
" There is a difference between listening and waiting for your turn to speak. "
Simon Sinek
Listening
Difference
Speak
" The only time I waste is time I spend doing something that, in my gut, I know I shouldn't. If I choose to spend time playing video games or sleeping in, then it's time well spent, because I chose to do it. I did it for a reason - to relax, to decompress or to feel good, and that was what I wanted to do. "
Simon Sinek
Relax
Time
Feel
" Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful. "
Simon Sinek
Spending Time
Successful
Time
" There is not a single one of us with a job that is not completely reliant in some way shape or form on others. "
Simon Sinek
Us
Others
Way