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" Some would argue that you're as successful as the company you keep. Certainly there is a connection between our friends and who we are. "
Simon Sinek
You
Successful
Friends
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" Believing that your competition is stronger and better than you pushes you to better yourselves. "
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" Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers. "
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" You'll never see the president carry his own luggage, and why? Because even though we know he has luggage, it would reduce his stature if he was too much like us. We need to think of our leaders as being above us, even though they must still relate to us. "
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" Anyone can sell product by dropping their prices, but it does not breed loyalty. "
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" The U.S. Constitution protects our privacy from the prying eyes of government. It does not, however, protect us from the prying eyes of companies and corporations. "
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" Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second. "
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" Most politicians are not authentic. "
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Most
Politicians
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" There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value. "
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" In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others. "
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" There is a difference between listening and waiting for your turn to speak. "
Simon Sinek
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Difference
Speak
" No matter when or where, always bring your 'A' game, because you never know when it will open doors for you. "
Simon Sinek
Always
Game
Know
" I never imagined working with CEOs, congressmen or the military, yet I make regular visits to the Pentagon, stop by the Capitol now and then and sit down with leaders of all kinds of companies. "
Simon Sinek
Never
Sit
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" Any parent who tells their kids that they can't attend a school play or go to a soccer match because they have to work is kidding themselves. It's OK to miss a game or two or a performance here and there, but it's not all right to miss the majority of them. "
Simon Sinek
School
Soccer
Game
" To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject. "
Simon Sinek
Studying
Done
Others
" I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight. "
Simon Sinek
Good
Black
Evil
" Though there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead. "
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Becoming
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" The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when. "
Simon Sinek
Bond
Strong
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" The trick to balance is to not make sacrificing important things become the norm. "
Simon Sinek
Important
Make
Balance
" I know there's a difference between being successful and feeling successful. And if you ask me if I feel successful, the honest answer is 'not yet.' "
Simon Sinek
You
Me
Feel
" It's always the organizations that are resource constrained that come up with the good ideas to win. "
Simon Sinek
Up
Always
Win
" At the end of the day, humans are social animals and we are at our best when we get to do things with others who appreciate and enjoy what we enjoy. It's what keeps us human. "
Simon Sinek
End
End Of The Day
Enjoy
" Like a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates. "
Simon Sinek
Best Friend
Good
Child
" Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating. "
Simon Sinek
Way
Thinking
Most
" I have been inspired by Martin Luther King and how he inspired a movement. I have learned that a cause must be organic; if it is to have an impact it must belong to those who join the movement and not those who lead it. "
Simon Sinek
I Have Learned
Impact
Movement
" Sometimes spending time with someone who is perceived as 'successful' can make us feel less successful. "
Simon Sinek
Spending Time
Successful
Time
" When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone. "
Simon Sinek
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" My sister made certain choices about the life she wanted. Those choices include a steady job, a husband and children. But balance and stability come at a cost. It is harder for her to be spontaneous. It is harder to just up and leave. "
Simon Sinek
Sister
Life
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" More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. "
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Dark
People
Negative
" I try to find, celebrate and teach leaders how to build platforms that will inspire others. "
Simon Sinek
Build
Find
Teach
" A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society. "
Simon Sinek
Sour
Strong
Positive