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" Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second. "

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" During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return. "

Simon Sinek

World

Left

Pilot

" If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respect people, which all great leaders do. "

" Though there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead. "

" Leadership is not about the next election, it's about the next generation. "

Simon Sinek

Election

Leadership

" We live in times of high stress. Messages that are simple, messages that are inspiring, messages that are life-affirming, are a welcome break from our real lives. "

" Anyone can sell product by dropping their prices, but it does not breed loyalty. "

" The quality of a leader cannot be judged by the answers he gives, but by the questions he asks. "

Simon Sinek

Leader

Quality

" No matter when or where, always bring your 'A' game, because you never know when it will open doors for you. "

" Most politicians are not authentic. "

" Spending time with the military certainly lends itself to some remarkable experiences, and I've been privileged to have had my share. "

Simon Sinek

Military

Spending Time

" The Democrats' response throughout the healthcare debate? Give the people more statistics. "

" Money is a short-term result that incentivizes short-term decision making. "

" A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society. "

" Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow. "

" Republicans are completely befuddled by Obama's 'star power' and don't seem to have a clear or effective strategy to compete. "

" Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental. "

" A friend is an emotional bond, just like friendship is a human experience. "

" The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve. "

" In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others. "

" Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating. "

" The strong bond of friendship is not always a balanced equation; friendship is not always about giving and taking in equal shares. Instead, friendship is grounded in a feeling that you know exactly who will be there for you when you need something, no matter what or when. "

" Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves. "

" I have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me. "

Simon Sinek

Others

Friends

" Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse. "

" If you can clearly articulate the dream or the goal, start. "

" Like a good parent can't also be his child's best friend, a leader with authority requires some separation from subordinates. "

" If we care about the average working American, then Wal-Mart matters. A lot. "

" Believing that your competition is stronger and better than you pushes you to better yourselves. "

" I look for the hotels that have figured out the comfortable balance - a modern room that is well designed, and really clean sheets. "

" The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye. "