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" If you hire people just because they can do a job, they'll work for your money. But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears. "
Simon Sinek
Money
Job
Work
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" There's nothing efficient about innovation. "
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" Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft. "
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Own
Important
Know
" To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject. "
Simon Sinek
Studying
Done
Others
" If you look at the average age of a company on the Dow Jones index, it's something like 35 years or younger. In other words... success is no indication of longevity. "
Simon Sinek
Success
Age
Company
" There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value. "
Simon Sinek
Better
Value
Two
" Spending time with the military certainly lends itself to some remarkable experiences, and I've been privileged to have had my share. "
Simon Sinek
Military
Share
Spending Time
" Multi-millionaires who pay half or less than half of the percentage of tax the rest of us pay justify their actions by saying they pay what the law requires. Though true, the fact is they found ways within the law to beat the purpose of the law - which, in the case of taxes, is that we all pay our fair share. "
Simon Sinek
Tax
True
Saying
" Over 90% of people go home at the end of the day feeling unfulfilled by their work, and I won't stop working until that statistic is reversed - until over 90% of people go home and can honestly say, 'I love what I do.' "
Simon Sinek
People
Love
Home
" Actions speak louder than words. All companies say they care, right? But few actually exercise that care. "
Simon Sinek
Words
Say
Care
" Though we may have desires or bold goals, for whatever reason, most of us don't think we can achieve something beyond what we're qualified to achieve. Why, I ask, do we let reality interfere with our dreams? "
Simon Sinek
Goals
Think
Why
" The challenge of the unknown future is so much more exciting than the stories of the accomplished past. "
Simon Sinek
Future
Unknown
Past
" Humility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others. "
Simon Sinek
Ideas
Humility
Others
" I find, when you're an optimist, life has a funny way of looking after you. "
Simon Sinek
Find
Funny
Life
" There is a difference between giving directions and giving direction. "
Simon Sinek
Direction
Between
Difference
" I use Apple because they're easy to understand and everybody gets it. "
Simon Sinek
Use
Understand
Easy
" Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound. "
Simon Sinek
Never Give Up
Quit
Trying
" Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers. "
Simon Sinek
Great
People
Poor
" Any parent who tells their kids that they can't attend a school play or go to a soccer match because they have to work is kidding themselves. It's OK to miss a game or two or a performance here and there, but it's not all right to miss the majority of them. "
Simon Sinek
School
Soccer
Game
" One of the best paradoxes of leadership is a leader's need to be both stubborn and open-minded. A leader must insist on sticking to the vision and stay on course to the destination. But he must be open-minded during the process. "
Simon Sinek
Best
Need
Vision
" If you can clearly articulate the dream or the goal, start. "
Simon Sinek
Articulate
You
Start
" If you want to be a great leader, remember to treat all people with respect at all times. For one, because you never know when you'll need their help. And two, because it's a sign you respect people, which all great leaders do. "
Simon Sinek
People
Leader
Treat
" A five minute call replaces the time it takes to read and reply to the original email and read and reply to their reply... or replies. And I no longer spend 20+ minutes crafting the perfect email - no need to. "
Simon Sinek
Perfect
Original
Need
" The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned. "
Simon Sinek
Why
Advertising
Looking
" Money is a short-term result that incentivizes short-term decision making. "
Simon Sinek
Decision
Making
Money
" No matter when or where, always bring your 'A' game, because you never know when it will open doors for you. "
Simon Sinek
Always
Game
Know
" When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage. "
Simon Sinek
School
You
Organization
" Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly. "
Simon Sinek
Born
Nature
Rest
" Republicans are completely befuddled by Obama's 'star power' and don't seem to have a clear or effective strategy to compete. "
Simon Sinek
Compete
Power
Strategy
" More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions. "
Simon Sinek
Dark
People
Negative
" Pilots, to a large degree, are like salesmen. They have to be confident to be good at their jobs. They have to practice relentlessly and plan out all the scenarios of the things that could happen when they're out there. Nothing is more important than preparation. They are also mighty competitive, both as individuals and as squadrons. "
Simon Sinek
Good
Important
Practice