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" Ambition is important. Of course you can't get anywhere without talent, but there are a lot of talented people. To succeed, you have to be the most ambitious talented person. "

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" I think fashion is actually very good training for being in the tech world, because it's all about moving on to the next thing, looking for the next thing, not getting stuck in the past. "

Natalie Massenet

Good

Training

Think

" Pre-Internet, maybe it took six months for a fashion message to get across to a customer base. Fashion messages are now being sent out overnight, simultaneously, to every market in the world. "

" Britain has the most creative, dynamic and nimble fashion industry in the world. "

" You can no longer just have a magazine that shows you this glossy impervious image of women - in the studio, artificial, wearing a push-up bra. "

" I cry at anything remotely touching - smile at me warmly and I'm off... television also does it, everything from 'X-Factor' to cereal commercials. I cry when I am tired. I also cry when I laugh. "

" People always ask is it hard being an entrepreneur and a mum, and the answer is 'yes.' "

" I think I'm a better mother because of work, because I'm happy. If I wasn't working, I would just be waiting for the kids to come home every day, and living vicariously through their lives. "

" Every year I go to the Google Zeitgeist conference, which is invite-only, and I'm one of about 20 women and five fashion people out of the 400 there. "

Natalie Massenet

Fashion

Women

" The interesting thing about London is that there are always stylish surprises around every corner. "

" I'm supporting the School for Creative Startups because the project's ambition - to boost innovation and the culture of entrepreneurship - is something I feel strongly about. "

" I don't have a mentor in the strict definition. I take as much advice and inspiration as I can from the people I am close to. "

" 100% of Net-a-porter customers have a man in their lives in some capacity, and 59% are married or living with a partner. "

" I envision a day when a businesswoman will be having lunch, and then her phone will ring. When she opens it up, she will see an image of the latest Marc Jacobs coat that just arrived in stock. With a click of a button, she can purchase it and then find it waiting for her when she gets back to her office. "

" We haven't even begun to see just how many transactions are going to take place online. "

" As much as I love to shop online, I also love walking the streets on a beautiful day and seeing what finds I can discover in a small shop or vintage store. "

" As an entrepreneur, what drives you has to be the good news; otherwise, you just don't get out of bed. "

" It is a changing world with changing opportunities. "

" You cannot underestimate the impact the Internet has had on British fashion. "

" I think there will be an increasing convergence between content and commerce, that it will be about following consumers instead of making consumers come to you, and I am especially excited about the various platforms that will allow more and more access to customers. "

" I don't work out but generally I am fit, which is why I don't work out. "

" Don't let the American accent fool you. I am British. "

Natalie Massenet

British

You

" It's a false assumption that people with a lot of money have a lot of free time to shop. "

" I've taken the love of fashion from my mother, and journalism from my father. "

" For Net-A-Porter and its customers, luxury means exceptional service, 24-7 - wherever they are, whenever they have time. "

" If you're a teenager in Palo Alto launching an app, you know from the outset how you plan to finance your business. "

" I thrive on competition. "

Natalie Massenet

Thrive

Competition

" People ask if I walk around and pinch myself. Yes, I do. "

" Even without an economic downturn, women sometimes want to keep their shopping habits to themselves. "

" I just wear what I like, and lots of it is British. "