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" Kickstarter eliminates the risk that publishers and booksellers face. They have limited resources and limited shelf space, and Kickstarter is proof to them that something is going to work. "

Seth Godin

Risk

Resources

Space

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" My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results. "

Seth Godin

Results

Life

" The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity. "

" If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power. "

" If you're going to buy a real book, a paper book, there better be a good reason. Perhaps scarcity is one of those reasons. "

" The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way. "

" I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue. "

" Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone. "

" I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first. "

" One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. "

" I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction. "

" The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before. "

" Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be. "

Seth Godin

Away

People

" The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win. "

" Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading. "

" The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else. "

" When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate. "

" A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable. "

" Marketing is a contest for people's attention. "

" Being aware of your fear is smart. Overcoming it is the mark of a successful person. "

" Dig your well before you're thirsty. "

" The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest. "

" What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever. "

" I think the most productive thing to do during times of change is to be your best self, not the best version of someone else. "

" The danger of the Web is that you can go from idea to public announcement in under ten minutes. "

Seth Godin

You

Idea

" I made a decision to write for my readers, not to try to find more readers for my writing. "

" In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. "

" I was lucky enough to co-found a business in college that ended up with 400 employees, and I launched 20 different projects while I was there - a project a week. "

Seth Godin

Business

College

" Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable. "

" I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge. "

" We're not going to outgrow our need for information. "