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" Five years is a very long time. If you think about it in terms of just people's lives, in terms of who our audience is: if you were in high school when you first saw our stuff, you're in college now. "

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" We founded RocketJump for two reasons: to provide quality entertainment and to reach as many different audiences as possible. "

Freddie Wong

Reach

Different

Possible

" People always ask us, 'When are you guys gonna do a movie? When are you gonna do a TV show?' And to me, that feels like such a step backwards from where are. "

" A better quality of video is better for everyone. "

" Video content yearns to be free. "

" At the end of the day, we still make the things that we make. And we found that the best strategy in this very fluid marketplace is to not be tied into any given platform, but to be able to make good content, and good content will be able to live anywhere. "

" On the advertising side, view count is not the most important thing. It's engagement. "

" We are not frou-frou creative types. We have done both sides of the business and are constantly asking ourselves, 'How are we going to pay for this?' But the criteria is that it must fit with our world. "

" Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing. "

" YouTube's a funny place because so many creators fall into their aesthetics out of necessity and the visuals are driven out of an urge to create. You get a lot of interesting examples of interesting design choices that have roots in practicality as well as an artistic sentiment. "

" It's rare to find a corporate partner who encourages true creativity, but our meetings with Lionsgate's creative team convinced us that this is the right move for RocketJump and our millions of fans. "

" Deep engagement is much more powerful and valuable than fleeting mass market engagement. "

" Defying genre conventions is instantly a risky move. "

" I want to see more people push what it means to be a web show... because it's very difficult to make a living making those types of shows. "

" Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects. "

" I don't think any reasonable person would object to you, as the advertiser, having say in who and what you want to pair your ad with. "

" I'm not even very good at most video games. "

" Youku Tudou gives us the reach into China that we've been looking for, and we look forward to sharing even more content with international audiences in the near future. "

" Visual effects have always been a part of this art form. And CG is simply a tool on the filmmaker's tool belt to tell a story, but when the end result is bad - maybe it's not the tool's fault. "

" It's hard to sell merchandise off YouTube. "

" One of our goals is to figure out ways of diversifying where we are. "

" I don't think a lot of people really know what goes into something that they see. "

" Hollywood is just a bunch of middlemen, people trying to facilitate content transfer between creators and viewers. "

" When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component. "

" We've always wanted to control the video player for our videos. We really want to evolve how comments on videos work. "

" Straight-up digital delivery will be the way the future works. "

" I get occasional tweets from people asking what shampoo and conditioner I use. I go straight for the Costco brand, Kirkland brand, the bulk shampoo. That's as far as I go. "

Freddie Wong

Straight

Asking

" Gamer humor ranges all over the place. What it comes down to is taking a lot of what we see in gaming and we're familiar with in gaming and being like, 'OK, hold on, let's re-examine this for a second. Isn't this funny? Isn't this strange? Isn't this a little bit ridiculous?' That's where it is. "

" I think some people have a vague idea, but the general public has no clue what the actual behind-the-scenes of filmmaking is and what this profession is. "

" While it's easy to sit back and cherry pick bad visual effects and blame the industry for making movies the way they are, you're really not seeing the whole picture. "

" We are video consumers first and foremost, and we hate anything appearing in the videos that isn't organic. "