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" I think some people have a vague idea, but the general public has no clue what the actual behind-the-scenes of filmmaking is and what this profession is. "
Freddie Wong
Think
Some People
People
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" One of our goals is to figure out ways of diversifying where we are. "
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" I'm not even very good at most video games. "
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" From a creative perspective, we've been very fortunate in that doing it the 'VGHS' way gave us unlimited freedom. Whatever we wanted to do, however we wanted to do it, we had that. "
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" If it doesn't feel organic to the audience, you gotta trust your gut. "
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" Hollywood is just a bunch of middlemen, people trying to facilitate content transfer between creators and viewers. "
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" We were looking for representation that was creatively and commercially in synch with our core DNA. The team at WME understands where we're going, and we're looking forward to taking our company to the next level with them by our side. "
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" The Asian male has an interesting history as far as Western appropriation. At one point, we were completely sexless Chinamen building the railroads. Then, World War II came around, and it was like, Asian guys are coming after the white women. We became a menace for a second. "
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" A user who essentially costs YouTube money has very little say. The way to have a say is to concretely support the creators and channels you watch directly by giving them money. "
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" The goal is not to just do 'Video Game High School' every year. We want to grow into a real content production company. We want to be Pixar or HBO. We want to make five series a year or 10 series a year. "
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" The moment you've brought a toothbrush to work, then you're getting into crunch time. "
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" We firmly believe the future of television is online, and Hulu has recognized the value of quality long-form series. "
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" When we started doing YouTube, the goal was, hey, let's make stuff that we want to see, that entertains us. "
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" Online is another way for all of us to reach people. "
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" We don't believe in competition. "
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" Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects. "
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" It's rare to find a corporate partner who encourages true creativity, but our meetings with Lionsgate's creative team convinced us that this is the right move for RocketJump and our millions of fans. "
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" When we think about a great movie, I mean, what do we think about? We think about story, we think about character. And when the visual effects aren't perfect, we forgive it. "
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" Great visual effects serve story and character and in doing so, are, by their very definition, invisible. "
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" We have an audience, the ability to fund our own projects, own our own projects, the ability to display our projects unencumbered by any middlemen. That's the perfect scenario. "
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" YouTube's a funny place because so many creators fall into their aesthetics out of necessity and the visuals are driven out of an urge to create. You get a lot of interesting examples of interesting design choices that have roots in practicality as well as an artistic sentiment. "
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Roots
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" Five years is a very long time. If you think about it in terms of just people's lives, in terms of who our audience is: if you were in high school when you first saw our stuff, you're in college now. "
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School
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Time
" People always ask us, 'When are you guys gonna do a movie? When are you gonna do a TV show?' And to me, that feels like such a step backwards from where are. "
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Step
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" We are video consumers first and foremost, and we hate anything appearing in the videos that isn't organic. "
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" We are not frou-frou creative types. We have done both sides of the business and are constantly asking ourselves, 'How are we going to pay for this?' But the criteria is that it must fit with our world. "
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" In general, a lot of content creators find that their success is unable to support any sort of organization of scale. It's pretty difficult to support even three or four employees. "
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Three
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" When you have a home and create a brand people believe in and want to support, it makes it easier for you to control merchandise and sell it. "
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" When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component. "
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Early
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" There's a lot of history here. In terms of Asians in this country, you have a big influx after the Cultural Revolution, a big influx after the Korean War, a big influx after the Vietnam War. "
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" Youku Tudou gives us the reach into China that we've been looking for, and we look forward to sharing even more content with international audiences in the near future. "
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" The consumer is the absolute king in everything you do. "
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You
Consumer
Everything