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" Views online is a real weird and sticky subject. One view on a 30-second piece of content is not equivalent to one view on a 30 minute video. In my mind it's not quite the same thing. "
Freddie Wong
View
Weird
Content
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" In general, a lot of content creators find that their success is unable to support any sort of organization of scale. It's pretty difficult to support even three or four employees. "
Freddie Wong
Three
Success
Support
" I feel like we cheated... because you read about these other directors, just like, 'Damn! They paid dues for 10 years before they got to get behind the camera.' We cheated because technology was in the right place at the right time, and we were alive at the right age at the right time for us to take advantage of that. "
Freddie Wong
Time
Technology
Place
" Video content yearns to be free. "
Freddie Wong
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" Shooting on location and dressing locations in Los Angeles is shockingly expensive, especially when you're talking about webseries-level budgets, so the opportunity to build our sets in YouTube's space gives us a lot more room in our budget in being able to create the world of 'VGHS' properly. "
Freddie Wong
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Space
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" We're able to push the envelope with what we're doing, both on a technical and artistic level, which is the most that any filmmaker can ask for. "
Freddie Wong
Most
Technical
Push
" We founded RocketJump for two reasons: to provide quality entertainment and to reach as many different audiences as possible. "
Freddie Wong
Reach
Different
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" Visual effects have always been a part of this art form. And CG is simply a tool on the filmmaker's tool belt to tell a story, but when the end result is bad - maybe it's not the tool's fault. "
Freddie Wong
Always
Art
Bad
" People always ask us, 'When are you guys gonna do a movie? When are you gonna do a TV show?' And to me, that feels like such a step backwards from where are. "
Freddie Wong
Step
People
Always
" If it doesn't feel organic to the audience, you gotta trust your gut. "
Freddie Wong
Gut
You
Your
" Kickstarter has shifted from funding creative projects to funding products and videogames; the biggest funded are consumer electronics and video game projects. "
Freddie Wong
Products
Consumer
Creative
" YouTube's a funny place because so many creators fall into their aesthetics out of necessity and the visuals are driven out of an urge to create. You get a lot of interesting examples of interesting design choices that have roots in practicality as well as an artistic sentiment. "
Freddie Wong
Funny
Roots
Design
" YouTube is the place where people go to consume advertisements willingly. It's some capitalist dystopian nightmare. "
Freddie Wong
YouTube
Place
People
" I think some people have a vague idea, but the general public has no clue what the actual behind-the-scenes of filmmaking is and what this profession is. "
Freddie Wong
Think
Some People
People
" Defying genre conventions is instantly a risky move. "
Freddie Wong
Move
Defying
Genre
" On the advertising side, view count is not the most important thing. It's engagement. "
Freddie Wong
Advertising
Side
Most
" Online is another way for all of us to reach people. "
Freddie Wong
Reach
People
Way
" I think if you make good, interesting content with compelling story lines and good characters, people will tune into the web for as long as you want them to. "
Freddie Wong
People
Think
Story
" The Asian male has an interesting history as far as Western appropriation. At one point, we were completely sexless Chinamen building the railroads. Then, World War II came around, and it was like, Asian guys are coming after the white women. We became a menace for a second. "
Freddie Wong
World
Building
History
" The moment you've brought a toothbrush to work, then you're getting into crunch time. "
Freddie Wong
You
Getting
Moment
" A lot of people have difficulty wrapping their heads around what VR is good for. And the direction people go first is wrong. The wrong place is always: How can we do something we've done before, but on this? "
Freddie Wong
Done
Go
Direction
" We firmly believe the future of television is online, and Hulu has recognized the value of quality long-form series. "
Freddie Wong
Quality
Value
Future
" I don't think a lot of people really know what goes into something that they see. "
Freddie Wong
People
Know
Think
" Film gives us the luxury of deciding where the viewpoint of the audience is, and by knowing that, we can very effectively design around what is actually seen on camera. "
Freddie Wong
Luxury
Audience
Camera
" At the end of the day, we still make the things that we make. And we found that the best strategy in this very fluid marketplace is to not be tied into any given platform, but to be able to make good content, and good content will be able to live anywhere. "
Freddie Wong
Best
Strategy
Day
" We have full creative control, we have a giant audience that loves what we do, and we can make whatever we want. "
Freddie Wong
Want
Creative
Control
" Non-studio entities can experiment with storytelling that might be too niche... for a studio. "
Freddie Wong
Studio
Experiment
Niche
" Gamer humor ranges all over the place. What it comes down to is taking a lot of what we see in gaming and we're familiar with in gaming and being like, 'OK, hold on, let's re-examine this for a second. Isn't this funny? Isn't this strange? Isn't this a little bit ridiculous?' That's where it is. "
Freddie Wong
See
Strange
Humor
" Deep engagement is much more powerful and valuable than fleeting mass market engagement. "
Freddie Wong
Market
Fleeting
Deep
" When we started out doing YouTube videos, I think we were very, very early on in terms of people doing a behind-the-scenes component. "
Freddie Wong
YouTube
Early
People
" When we think about a great movie, I mean, what do we think about? We think about story, we think about character. And when the visual effects aren't perfect, we forgive it. "
Freddie Wong
Perfect
Character
Think