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" Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue. "
Susan Wojcicki
Business
Want
Show
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" In every organization, there are many people, from senior leaders to first-time managers, who have the power to elevate women in the workplace. I wouldn't be in the position I'm in today without several key people in power believing in me and giving me a chance to succeed. "
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" Your kids get something from your career, and your career will get something from your kids. "
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" Advertising is a very fundamental need, so I don't think it's going to go away. "
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" YouTube has moved culture forward in attitudes - on refugees, on LGBT issues - especially trans issues. There was untapped demand there; a lot of our users would still be under-served without us. We're a platform that enables everyone to have a voice. "
Susan Wojcicki
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" You see a lot of powerful women on the Internet, but I wish there were more. I think the Internet really could use a lot more women. "
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" If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional. "
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" People don't understand the logistics of advertising. "
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" If everybody has to take biology and chemistry, they can take computer science. Computer science is a more useful skill right now than a lot of other things that people are learning at school. "
Susan Wojcicki
Learning
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" Mobile is an incredibly fast-growing market and will continue to be. "
Susan Wojcicki
Mobile
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" I've seen all of these decisions that have been made by all these great leaders who have been part of Google, and this has been an opportunity for me when I'm running YouTube, is to be able to take advantage of all of those memories. "
Susan Wojcicki
Decisions
Great
Memories
" People at different stages of their lives are doing different things, and they're all using Google. "
Susan Wojcicki
Different
Doing
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" I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons. "
Susan Wojcicki
Women
Woman
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" I am responsible for creating and overseeing the future products that make up Google Advertising. "
Susan Wojcicki
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" The fact that women represent such a small portion of the tech workforce shouldn't just be a wake-up call - it should be a Sputnik moment. The tech industry is not America's future; it is our present. "
Susan Wojcicki
Small
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America
" Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. "
Susan Wojcicki
Time
More
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" Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. "
Susan Wojcicki
Bad
Reputation
Slow
" On YouTube, women are not just users; they're creators. They're learning about business and technology, and having a voice. "
Susan Wojcicki
Learning
Business
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" Having a child is a big life change, but the really hectic period is relatively short. You can get through it. "
Susan Wojcicki
Life
You
Child
" Suddenly, when you have kids, you become responsible for these other people - like if something's not working out at school. I learned to speak out. "
Susan Wojcicki
Speak
School
Responsible
" I love creating. I had been really into photography when I was in college. "
Susan Wojcicki
Creating
Photography
College
" Don't overplan your life. Joining Google when I was four months pregnant was a bit of a leap, but sometimes you have to do the right thing for you right now. "
Susan Wojcicki
Sometimes
Life
Do The Right Thing
" Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home. "
Susan Wojcicki
Good
Career
Trying
" The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "
Susan Wojcicki
Desire
Create
Job
" My kids know I'm home every night for dinner. "
Susan Wojcicki
Kids
Know
Night
" My daughter was 10 years old when she told me she hated computers. As someone who has spent her career helping build one of the largest tech companies in the world, I was in shock. Suddenly an issue I faced repeatedly at work - the lack of women in tech - hit squarely at home. "
Susan Wojcicki
Work
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" I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time. "
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" Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech. "
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Science
Career
You
" I love taking an idea... to a prototype and then to a product that millions of people use. "
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Product
Prototype
People
" We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. "
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Company
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Positive
" Paid leave is a not just a mother and child issue, it's a societal issue we have. "
Susan Wojcicki
Leave
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Mother