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" I am responsible for creating and overseeing the future products that make up Google Advertising. "
Susan Wojcicki
Future
Advertising
I Am
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" I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time. "
Susan Wojcicki
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Moment
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" I've seen all of these decisions that have been made by all these great leaders who have been part of Google, and this has been an opportunity for me when I'm running YouTube, is to be able to take advantage of all of those memories. "
Susan Wojcicki
Decisions
Great
Memories
" Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment. "
Susan Wojcicki
Technology
Women
Work
" The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "
Susan Wojcicki
Desire
Create
Job
" Whether it's salary or a promotion or a job, I think it's important for women to ask for what they think they deserve. "
Susan Wojcicki
Job
Important
Promotion
" I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. "
Susan Wojcicki
People
Create
Desire
" I think about my own career, and when I graduated from college, the Internet didn't really exist yet. And so not having a specific plan, being able to be opportunistic at the end, is what enabled me to make some of my best decisions, which is to go to places that were growing but that I didn't plan to have happen. "
Susan Wojcicki
College
Think
Me
" In every organization, there are many people, from senior leaders to first-time managers, who have the power to elevate women in the workplace. I wouldn't be in the position I'm in today without several key people in power believing in me and giving me a chance to succeed. "
Susan Wojcicki
Today
Power
Succeed
" After my kids go to bed, I check email. It's about having that balance. "
Susan Wojcicki
Balance
Bed
Check
" Google has been doing well. As much as possible we're trying to share back with the employees. They will continue to create a lot of value. "
Susan Wojcicki
Value
Create
Doing
" People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. "
Susan Wojcicki
Advertising
Google
Say
" Right now, offline and online are coming together because of smartphones. "
Susan Wojcicki
Right
Now
Together
" Growth is always essential. Running any tech company, you want to make sure you're growing. Putting in place all of the right structure to be able to ensure growth. "
Susan Wojcicki
You
Growth
Place
" We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. "
Susan Wojcicki
Company
Success
Positive
" I think video advertising is a hugely compelling medium. "
Susan Wojcicki
Think
Advertising
Video
" First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. "
Susan Wojcicki
Good
Women
Advertising
" I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have. "
Susan Wojcicki
You
Think
Phone
" People don't understand the logistics of advertising. "
Susan Wojcicki
People
Advertising
Understand
" One of the things that I'm trying to do is use the position that I'm in... to encourage the next generation of girls to think about the Internet as a career opportunity. "
Susan Wojcicki
Think
Opportunity
Generation
" As someone who's been lucky to have a great career in tech, I know how creative and fulfilling a career in this industry can be for women. And I want to make sure we continue to recruit and retain great female hires. "
Susan Wojcicki
Great
Women
Creative
" Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to the needs of their female employees, improving workplace culture while lowering attrition. "
Susan Wojcicki
Women
Company
Culture
" Don't overplan your life. Joining Google when I was four months pregnant was a bit of a leap, but sometimes you have to do the right thing for you right now. "
Susan Wojcicki
Sometimes
Life
Do The Right Thing
" My kids know I'm home every night for dinner. "
Susan Wojcicki
Kids
Know
Night
" I have had a lot of setbacks that I have learned from. "
Susan Wojcicki
Setbacks
Lot
Learned
" Even in a culture where people are well meaning, there are sometimes 'microaggressions.' People who will just cut you off. You'll be talking, and someone will interrupt you. That's become a big pet peeve of mine. "
Susan Wojcicki
Meaning
Will
You
" Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users. "
Susan Wojcicki
Need
People
Choice
" If everybody has to take biology and chemistry, they can take computer science. Computer science is a more useful skill right now than a lot of other things that people are learning at school. "
Susan Wojcicki
Learning
People
Skill
" At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business. "
Susan Wojcicki
Hard Work
Work
Women
" Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home. "
Susan Wojcicki
Good
Career
Trying
" There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members. "
Susan Wojcicki
Family
Company
Google