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" I am crazy for good branding and really admire companies that get it right. "
Emily Weiss
Admire
Get
Good
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" One of the big things I've learned over the years and I'm excited that Glossier perpetuates is that wherever you're at, in terms of your scope of knowledge around beauty, is totally okay. And not just okay, but actually really valuable. "
Emily Weiss
Big
You
Over
" Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy. "
Emily Weiss
Consumer
Good
Happy
" Women are truly, truly awesome. "
Emily Weiss
Women
Truly
Women Are
" If you look dull, the easiest thing to do is wash your face with water, and immediately you look refreshed. "
Emily Weiss
Face
Look
Wash
" When your lips get dry, is there anything more frantic? "
Emily Weiss
Your
More
Lips
" This is hard to admit, but historically, I haven't worn sunscreen. I know - not good. "
Emily Weiss
Worn
Know
Admit
" You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want? "
Emily Weiss
Customer
You
Beauty
" We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit. "
Emily Weiss
Rich
Present
Talk
" If I want to know how to do a black cat eye, I don't drive to a department store. I'll go on YouTube, cross-check reviews of a product, and then maybe talk about it on Instagram. "
Emily Weiss
Cat
Talk
Know
" Beauty is very intimate. "
Emily Weiss
Very
Intimate
Beauty
" The creation of 'Into The Gloss' took less than a month. Glossier took twelve months and about a million dollars to hire the team, work with the chemists, order the inventory, get an office - you know, the whole thing. "
Emily Weiss
You
Work
Team
" There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax! "
Emily Weiss
Together
Pressure
Women
" We're trying to create one holistic beauty experience where you can be inspired by other women, both the people we're interviewing and the community contributing to the conversation. "
Emily Weiss
Women
Experience
Community
" I am, in fact, a candle salesperson's worst nightmare - or dream come true, depending on the salesperson. "
Emily Weiss
Worst
I Am
Dream
" Where Halloween is concerned, I peaked in 2007. "
Emily Weiss
Where
Peaked
Concerned
" 'Into The Gloss,' what I think it did so well was create a conversation around beauty and make beauty the main event as opposed to the ugly step-sister, which it often is in magazines. "
Emily Weiss
Conversation
Ugly
Beauty
" Nobody said being platinum was easy. "
Emily Weiss
Easy
Being
Said
" My first lip balms were Bonne Bell Lip Smackers, which, correct me if I'm wrong, sometimes had little bracelets attached to the caps-meaning your lip balm could idly dangle from your wrist like a charm bracelet when not in use, not unlike some iPhone accessories. "
Emily Weiss
Me
Bell
iPhone
" We incorporate a lot of natural ingredients into our Glossier products, like sweet almond oil, which is great at getting moisture deep into the skin. "
Emily Weiss
Great
Deep
Sweet
" Freedom and confidence are two different things, in my book. Confidence is overrated - it can be faked, whereas freedom is fearlessness. "
Emily Weiss
Book
Things
Confidence
" Glossier - our content, our products - it's for all for you; it's ours. "
Emily Weiss
Our
Products
You
" I'm on Instagram more than any other social platform. "
Emily Weiss
Other
Social
Instagram
" In beauty, there's this idea of this perfect picture, and I think, 'How about being present in the now, and a little messy?' "
Emily Weiss
Present
Think
Perfect
" You learn a lot about people when you're sitting on their bathroom floor or on their toilet seat, rifling through their stuff. "
Emily Weiss
Sitting
Learn
Bathroom
" Everyone says to hydrate on the plane, but I don't. "
Emily Weiss
Plane
Everyone
Says
" We'll continue to invest in new technology because we think every woman should have the ability to be connected through her beauty knowledge, opinions, products, and routine. "
Emily Weiss
Beauty
Knowledge
Technology
" I've had some not-great experiences with laser hair removal, probably because I haven't done what they told me. "
Emily Weiss
Experiences
Done
Laser
" At Glossier, we're creating an edited collection of the best essential products. These are the ones that you reach for every day and will always have a place on your top shelf. "
Emily Weiss
Best
You
Reach
" Augmenting your appearance so drastically that it elicits a reaction from literally every acquaintance you greet is a sea change. "
Emily Weiss
Sea
Change
Appearance
" I always thought 'Into The Gloss' would be successful, but I didn't really know what my definition of success was. "
Emily Weiss
Know
Thought
Successful