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" Beauty is very intimate. "

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" We wanted Glossier to have an excellent customer experience and reach as many of you as possible from day one, so we went with venture - the stuff fast-growth, tech-enabled companies like Facebook, Amazon, and Apple are made of. "

" For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier. "

" I am, in fact, a candle salesperson's worst nightmare - or dream come true, depending on the salesperson. "

" Your skin is like a plant. You have to water it. Make sure it's hydrated, not just squeaky clean. "

" My wardrobe falls into two camps most of the time: either very monochromatic and tailored or really vintagey, with '30s and '40s-style long floral dresses. I don't buy that much, so every time I invest in something new, it has to elevate what I have hanging in my closet. "

" Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy. "

" The guardians of French pharmacies - the lab-coated salespeople - are busy, serious, and probably know more about your face than you do. Therefore, don't interrupt them, and if they ask you if they can help you, for God's sake, let them. They will not steer you wrong. "

" I've never been one for color theory or color wheels or undertone rules or anything like that. I don't know if my red lipstick 'should' be more blue or more orange. "

" I love supporting female-owned companies and women who are awesome. "

" For male and female entrepreneurs alike, having a woman investor can bring credibility when discussing product positioning and expansion opportunities. "

" Nobody said being platinum was easy. "

" My first lip balms were Bonne Bell Lip Smackers, which, correct me if I'm wrong, sometimes had little bracelets attached to the caps-meaning your lip balm could idly dangle from your wrist like a charm bracelet when not in use, not unlike some iPhone accessories. "

" We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit. "

" We're not telling you that you need a concealer. We're providing a concealer in case you want it. We're trying to give you the tools to be able to make whatever decision you want. "

" I like a semi-stressful massage - one where I can really feel something being worked out. "

" Augmenting your appearance so drastically that it elicits a reaction from literally every acquaintance you greet is a sea change. "

" When you own a pair of haircutting scissors, you cut your own hair constantly. "

" You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want? "

" I just grew up loving beauty products. Going to the mall, and the Stila counter in the '90s. I was obsessed with hair dye. "

" Glossier is really for anyone who wants to embrace the present and live in the now. It's about embracing constant change and who you are at any given moment, and that's often someone who's imperfect - and that's cool. "

" My brain puts baths in the same category as yoga: it'd be 'nice' to relax for an hour, but I just want a 10-minute, high-impact workout; get in, get out. Showers are my cardio. "

" I just have to stop biting my nails. I've been on and off that bandwagon so many times. I feel like it's going to be a lifelong struggle. "

" Products are a way to connect with - or disconnect from - who you are. "

" When your lips get dry, is there anything more frantic? "

" Toronto girls are super interested in skincare, which is actually kind of unique. Because in New York, the girls seem to be mostly interested in makeup. "

" A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend. "

" I am crazy for good branding and really admire companies that get it right. "

" It's very important to me to have a female venture capitalist. "

" I've had such an inspiring and formative journey in my career. "