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" My first lip balms were Bonne Bell Lip Smackers, which, correct me if I'm wrong, sometimes had little bracelets attached to the caps-meaning your lip balm could idly dangle from your wrist like a charm bracelet when not in use, not unlike some iPhone accessories. "

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" There's so much pressure on women to have it all together. There's always this 'next, next, next.' I hope Glossier encourages women to be O.K. wherever you are. Just, everyone, relax! "

Emily Weiss

Together

Pressure

Women

" We're not telling you that you need a concealer. We're providing a concealer in case you want it. We're trying to give you the tools to be able to make whatever decision you want. "

" I like a semi-stressful massage - one where I can really feel something being worked out. "

" Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy. "

" I'm on Instagram more than any other social platform. "

" You learn a lot about people when you're sitting on their bathroom floor or on their toilet seat, rifling through their stuff. "

" I think reality television has made the fashion industry and the beauty industry, any industry - frankly, just life - it has made life seem much different than it really is. "

" Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier. "

Emily Weiss

Create

Life

" We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit. "

" My musical inclinations are fine and dandy within the confines of my ears and my earphones but don't sit well with others. "

" Nobody said being platinum was easy. "

" I am crazy for good branding and really admire companies that get it right. "

" When Glossier launched in the U.S. back in 2014, it felt small - but in a good way. We were able to introduce ourselves locally, start a community, and build something special together. "

" A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend. "

" This is hard to admit, but historically, I haven't worn sunscreen. I know - not good. "

" I like people who work hard. "

Emily Weiss

Hard

Who

" French pharmacies probably feel like CVS to French people, but to me, they feel like a real-life version of 'Willy Wonka & the Chocolate Factory.' "

Emily Weiss

Chocolate

People

" With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were also dissatisfied with their beauty experiences. "

" Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg. "

Emily Weiss

You

Beauty

" I'm not afraid of being told 'no.' "

Emily Weiss

Being

Afraid

" For male and female entrepreneurs alike, having a woman investor can bring credibility when discussing product positioning and expansion opportunities. "

" Freedom and confidence are two different things, in my book. Confidence is overrated - it can be faked, whereas freedom is fearlessness. "

" I love someone with something to prove. "

" I approached fundraising as an opportunity to align myself with partners who have more varied experience and diverse backgrounds than I do to help bring Glossier to life. "

" The creation of 'Into The Gloss' took less than a month. Glossier took twelve months and about a million dollars to hire the team, work with the chemists, order the inventory, get an office - you know, the whole thing. "

" I am, in fact, a candle salesperson's worst nightmare - or dream come true, depending on the salesperson. "

" You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want? "

" What no one tells you - or maybe they did tell me, and I chose not to listen - is that there's really no 'coming back' from bleached platinum hair. You sort of have to cut it all off and start over. "

Emily Weiss

You

Start

" I just grew up loving beauty products. Going to the mall, and the Stila counter in the '90s. I was obsessed with hair dye. "

" The ideal intern is committed, creative, organized, ambitious, independent, and able to crack a smile, whether meeting a celebrity or folding socks. "