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" I come from Denmark; Fisker Automotive comes from California. "
Henrik Fisker
Denmark
Come
California
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" I like doing business with people in India. "
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" The car industry has invested a lot in hybrid, but my opinion is electric cars will take over a lot of hybrids quicker than people think now. "
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" Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality. "
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" At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable. "
Henrik Fisker
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" If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. "
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" I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. "
Henrik Fisker
Sailing
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" I want to explore the existing manufacturing abilities of Indian companies and create products together. "
Henrik Fisker
Manufacturing
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" I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving. "
Henrik Fisker
Sense
Industry
Believe
" We designed a car that is for daily commutes and that you charge every day. The less you use the gasoline engine, the better mpg. Essentially, the Karma can achieve dramatic savings and low CO2 output when used as intended, as a daily commuter. "
Henrik Fisker
You
Karma
Day
" The market needs a super car with no excuses. "
Henrik Fisker
Excuses
Market
Car
" Once investors come in, it's hardly your company anymore! "
Henrik Fisker
Your
Come
Anymore
" You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable. "
Henrik Fisker
Focus
Company
You
" I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. "
Henrik Fisker
Design
Build
Believe
" The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. "
Henrik Fisker
Time
Money
Challenge
" People feel very emotional about cars, and I don't want them to feel bad about driving a fast car. "
Henrik Fisker
Car
Bad
People
" In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier. "
Henrik Fisker
Time
Car
New Car
" When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling. "
Henrik Fisker
See
Nice
Feeling
" I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car. "
Henrik Fisker
Car
Like
Thinking
" I believe there is room in the market for a daily driver that embodies all the attributes of the best track racing car and the comfort of a luxurious sports car. "
Henrik Fisker
Daily
Sports
Car
" I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place. "
Henrik Fisker
People
Car
Phone
" As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?' "
Henrik Fisker
Future
Sexy
Myself
" I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it. "
Henrik Fisker
Nations
Enjoy
Trip
" You know what? Starting a car company is risky. "
Henrik Fisker
Company
Car
Risky
" I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship. "
Henrik Fisker
Car
Remember
Me
" My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with. "
Henrik Fisker
Relationship
Fall
Beautiful
" When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company. "
Henrik Fisker
Car
Difficult
Create
" I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy. "
Henrik Fisker
Body
Car
Look
" I'm kind of impatient. I like to see things realized and not just work on a project for three years and wait, wait, wait. I try to keep myself busy. "
Henrik Fisker
Wait
Myself
Kind
" We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street. "
Henrik Fisker
Believe
Car
Drive
" The implementation of autonomous driving needs a whole new rethinking. To really make it an attribute for society, we really need to think differently about where and when and how we implement this. "
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How
Need
New