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" I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it. "
Henrik Fisker
Nations
Enjoy
Trip
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" When we first showed the Karma in January 2008, we had barely started the company. "
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" I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving. "
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" If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. "
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" I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. "
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" Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality. "
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" You always have to stimulate the senses. "
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" As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?' "
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" One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge. "
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" Tesla has defied everyone's predictions again and again. It has such a unique position in the market, and so far, whatever people think about Tesla and its business model, there is one fact that nobody can dispute: It pretty much has the market to itself. "
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" We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street. "
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" I don't take on projects that are a hassle or when someone comes in and says, 'We really need this design,' and I'm like, 'OK, fine, I'll do it.' It really has to be something that I personally feel intrigued and excited about - any product, as long as I'm excited by it. It doesn't have to be a car. "
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" I like doing business with people in India. "
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" In this industry, you have to have passion. It's tough; there's no mercy. But I just love cars - I love to bring a new car to market. And every time I do this, it gets a little easier. "
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" Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car. "
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" I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy. "
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" I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right. "
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" The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. "
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" You know what? Starting a car company is risky. "
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" When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting,' and do a second take. "
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" I believe there is room in the market for a daily driver that embodies all the attributes of the best track racing car and the comfort of a luxurious sports car. "
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" When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling. "
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" The car industry has invested a lot in hybrid, but my opinion is electric cars will take over a lot of hybrids quicker than people think now. "
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" I used to have to pick up the phone and talk to people who placed orders for the car. When you reach a certain size, you need to have processes in place. "
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" I come from Denmark; Fisker Automotive comes from California. "
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" I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. "
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" When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company. "
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" Once investors come in, it's hardly your company anymore! "
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Your
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" You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable. "
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" We designed a car that is for daily commutes and that you charge every day. The less you use the gasoline engine, the better mpg. Essentially, the Karma can achieve dramatic savings and low CO2 output when used as intended, as a daily commuter. "
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" I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship. "
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