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" My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with. "

Henrik Fisker

Relationship

Fall

Beautiful

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" I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it. "

" A painting doesn't have to have a real usability other than you looking at it. Obviously, a car, an engine, or battery has to fit people's needs. "

" I'm kind of impatient. I like to see things realized and not just work on a project for three years and wait, wait, wait. I try to keep myself busy. "

" I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. "

" At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable. "

" As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?' "

" I've always wanted to design a Mustang. I just never really had the opportunity in my career because the timing was never right. "

" The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space. "

" Once investors come in, it's hardly your company anymore! "

" People feel very emotional about cars, and I don't want them to feel bad about driving a fast car. "

" I come from Denmark; Fisker Automotive comes from California. "

" Tesla has defied everyone's predictions again and again. It has such a unique position in the market, and so far, whatever people think about Tesla and its business model, there is one fact that nobody can dispute: It pretty much has the market to itself. "

" When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting,' and do a second take. "

" I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship. "

Henrik Fisker

Car

Remember

" I believe there is room in the market for a daily driver that embodies all the attributes of the best track racing car and the comfort of a luxurious sports car. "

" One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge. "

" We designed a car that is for daily commutes and that you charge every day. The less you use the gasoline engine, the better mpg. Essentially, the Karma can achieve dramatic savings and low CO2 output when used as intended, as a daily commuter. "

" The market needs a super car with no excuses. "

" The car industry has invested a lot in hybrid, but my opinion is electric cars will take over a lot of hybrids quicker than people think now. "

" When we first showed the Karma in January 2008, we had barely started the company. "

" I want to explore the existing manufacturing abilities of Indian companies and create products together. "

" You always have to stimulate the senses. "

" Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time. "

" I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. "

" I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving. "

" We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way. "

" I like doing business with people in India. "

" In a startup car company, everything you do has to be done in a different way than a traditional car company. And the main reason is that all of these big car companies are operating like giant well-oiled machines - you could put a very seasoned executive in, and all he has to do is make sure the machine keeps running. "

" When I was at BMW and Aston Martin, I realized how difficult and how many resources it takes to create a car - let alone a car company. "

" I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car. "

Henrik Fisker

Car

Thinking