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" I like to have the widest part of the car being the wheels and not the body. It gives it a more athletic look and, with the sculpture, helps make a car look sexy. "

Henrik Fisker

Body

Car

Look

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" I have a 100-mile round trip commute on some of the nations' busiest roads and enjoy every minute of it. "

" I remember, as a kid, riding in the back of my dad's old Saab 95 in Denmark. We were on the highway, and suddenly this silver Maserati Bora came upon us, then passed. At the time, to me, this car looked like a spaceship. "

Henrik Fisker

Car

Remember

" Most automakers develop multiple options for a single project. Then they present those options to a committee of executives who decide which one to go with. That takes a lot of time. "

" I'm kind of impatient. I like to see things realized and not just work on a project for three years and wait, wait, wait. I try to keep myself busy. "

" Tesla has defied everyone's predictions again and again. It has such a unique position in the market, and so far, whatever people think about Tesla and its business model, there is one fact that nobody can dispute: It pretty much has the market to itself. "

" When we first showed the Karma in January 2008, we had barely started the company. "

" I believe there's still room for the dream a lot of people in the industry have - to design and build your own cars. "

" At a European auto show, I had someone from a German car company come up to me and say the Karma should cost $125,000, not $87,900, but our development process lets us lower the costs. I guarantee it's profitable. "

" The car is the most regulated thing in the world. It's more complicated to make a car than it is to send a rocket to space. "

" I believe there is room in the market for a daily driver that embodies all the attributes of the best track racing car and the comfort of a luxurious sports car. "

" You need to focus on creating the actual value of the company, not just the theoretical value. The actual value comes from a great product that sells well and is ultimately profitable. "

" You always have to stimulate the senses. "

" The car industry has invested a lot in hybrid, but my opinion is electric cars will take over a lot of hybrids quicker than people think now. "

" As a car lover, I ask myself, 'What am I going to be buying in the future? Will it be a boring, underpowered, dorky car because the government tells me I shouldn't pollute? Or do I come up with a cool-looking, sexy dream car that is also part of the future?' "

" Design - pure beauty - will be number one at Fisker Coachbuild. We want to bring beautiful, desirable cars to the market, limit the production of each model, and do so with the highest quality. "

" When I see a car I've designed going down the street and somebody admiring it, that's a nice feeling. "

" When I design a car, I want people to look at it and go, 'Wow, that's kind of interesting,' and do a second take. "

" I could imagine that boats sailing in harbors will only use electric engines. And then once they are out in the water they will use diesel. "

" A painting doesn't have to have a real usability other than you looking at it. Obviously, a car, an engine, or battery has to fit people's needs. "

" People feel very emotional about cars, and I don't want them to feel bad about driving a fast car. "

" If you think about jeans or phones or television, we are used to new brands popping up right and left. But in the car industry, we grew up with Mercedes, BMW, General Motors, and Ford, and nobody can remember during his or her upbringing a new car brand coming to life. "

" I like to come up first of all with a free idea, thinking about and obviously understanding what is necessary for it to become a car. "

Henrik Fisker

Car

Thinking

" I probably have a very controversial view on autonomous driving versus anybody else in the auto industry. I don't believe that it makes any sense for an automaker to develop autonomous driving. "

" The biggest challenge is to build the team and start the company, while hiring people, raising money, building a brand which has no history, all at the same time. You're doing a lot of things that in an established company are already done. "

" We still haven't seen any cars take advantage of the electric powertrain in terms of how you proportion an electric vehicle versus traditional vehicles. Yes there's electric cars, but they haven't really done it in a beautiful way. "

" I come from Denmark; Fisker Automotive comes from California. "

" My motivation for starting Fisker was simple: I thought there must be a market for beautiful, exciting, fast, environmentally friendly cars. The car is probably the only product you can still fall in love with and have a relationship with. "

" Any car designer always dreams about designing their own car - if they say they don't, they're lying... For me, it was never about starting my own company just to make another car. "

" Once investors come in, it's hardly your company anymore! "

" The market needs a super car with no excuses. "