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" When you have to negotiate for survival, and you have to know how to read rooms, and you have to know who the bad guys in the rooms are - who has the gun in their pocket, who's just going to brandish it, and who's going to actually pull the trigger. So I think that's just a natural instinct that comes with coming from where I come from. "

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" I don't think we're out there aggressively looking for deals. Our strategy is that business follows the creative. We're not out there scouring the marketplace for opportunities. "

Troy Carter

Creative

Think

Business

" I came up with Jazzy Jeff and the Fresh Prince. Those guys, they took me under their wing at an early age. "

Troy Carter

Fresh

Age

" Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good. "

" Spotify was one of the first services that actually focuses on the consumer because they don't have to spend hundreds of dollars a year on music. "

" Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level. "

" When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. "

" I still have a day job, so I don't think I'll be a full-time Shark, but if they ever invited me back, I'd be more than happy to do it. "

" If you look at a company like Uber, a company that so anti-establishment that cab companies are trying to find ways to shut it down, one could compare that to how Public Enemy and NWA went after then-modern society in hip hop. "

" No one has bridged that gap between music and technology yet. "

" When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going to have carpooling; you're going to have these different types of transportation. It's going to be a full ecosystem, but it's not going to be a winner-takes-all. "

" You go into the venues, and there's a huge drop-off rate in the merch lines. People don't want to miss parts of the concert. "

Troy Carter

Concert

Lines

" I believe in outgrowing a mentor and getting a new one, and I think that you can never be too old to be schooled by your mentor. "

" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "

" I'm a very commonsense guy - I just look at the viability of the idea, if I feel the team has the ability to execute the idea. I also look at the investment syndicate, the size of the market, and then a lot of gut married on top of it. "

" GaGa is a digital baby - that's how they communicate. There cant be any layers between the artists and their fans. "

" There was a time when radio stations wouldn't play Gaga's music because it was considered dance. Outside of live performances, the Internet became our primary tool to help people discover her music. "

" The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before. "

" I thought I was going to be a rapper as a kid and used to hop the train down to Jazzy Jeff's studio for, like, six months straight waiting outside of the studio for the big break, and one day we got in the studio and played our demo for Will and Jeff and quickly learned that we weren't that good. "

" If a kid goes and buys a CD at Best Buy, we have no idea who the person is, how many times they listen to it, or anything like that. "

" I found a scrap book that my mom had given to me, and inside was a letter that I wrote to myself at age 19. The letter included my goals and dreams for my life, and even then, I was writing about the management company that I built today. "

" My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The whole idea was to put our heads together and figure out how to build and contribute within the songwriting community. "

" If you can't see it, you can't be it. "

Troy Carter

You

See

" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "

" That's all I ever wanted to do in my life was music. And because I was a failed artist, I was actually able to help somebody accomplish their dream was, you know, definitely fulfilling. "

" The problem with when you look at eBay is that you can put a pair of Jordans next to a frying pan. It's an altogether different experience compared to having some editorial around it and well-curated experience. "

" I didn't go to business school. I actually didn't even graduate high school. I ended up with a GED. So everything that I've learned in business, I've learned through experience. "

" It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. "

Troy Carter

Important

People

" To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products. "

Troy Carter

Talent

People

" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "

" In the future, an artist will be able to perform for the entire world in one date. For the fan, it will be a fully immersive experience - through a pair of glasses or whatever the device. "