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" I have had a lot of setbacks that I have learned from. "
Susan Wojcicki
Setbacks
Lot
Learned
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" As someone who's been lucky to have a great career in tech, I know how creative and fulfilling a career in this industry can be for women. And I want to make sure we continue to recruit and retain great female hires. "
Susan Wojcicki
Great
Women
Creative
" Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads. "
Susan Wojcicki
Experience
Right
Out
" CEOs need to say, 'We're going to make sure this is a great environment for all types of people.' I was a beneficiary of that. I got support from the leaders of Google - all men. "
Susan Wojcicki
Environment
People
Men
" You see a lot of powerful women on the Internet, but I wish there were more. I think the Internet really could use a lot more women. "
Susan Wojcicki
Women
Wish
Think
" Suddenly, when you have kids, you become responsible for these other people - like if something's not working out at school. I learned to speak out. "
Susan Wojcicki
Speak
School
Responsible
" Growth is always essential. Running any tech company, you want to make sure you're growing. Putting in place all of the right structure to be able to ensure growth. "
Susan Wojcicki
You
Growth
Place
" In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things. "
Susan Wojcicki
Writing
World
Think
" If you are working 24/7, you're not going to have any interesting ideas. "
Susan Wojcicki
Going
You
Working
" Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home. "
Susan Wojcicki
Good
Career
Trying
" Work smart. Get things done. "
Susan Wojcicki
Smart
Things
Work
" Even in a culture where people are well meaning, there are sometimes 'microaggressions.' People who will just cut you off. You'll be talking, and someone will interrupt you. That's become a big pet peeve of mine. "
Susan Wojcicki
Meaning
Will
You
" Right now, offline and online are coming together because of smartphones. "
Susan Wojcicki
Right
Now
Together
" At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business. "
Susan Wojcicki
Hard Work
Work
Women
" Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. "
Susan Wojcicki
Time
More
Advertising
" Mobile is an incredibly fast-growing market and will continue to be. "
Susan Wojcicki
Mobile
Will
Market
" Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. "
Susan Wojcicki
Bad
Reputation
Slow
" Coding is like writing, and we live in a time of the new industrial revolution. What's happened is that maybe everybody knows how to use computers, like they know how to read, but they don't know how to write. "
Susan Wojcicki
Revolution
Writing
Time
" Underrepresented employees already have to overcome discriminatory barriers in their careers; they shouldn't be expected to volunteer their time to help their companies do the same. "
Susan Wojcicki
Same
Time
Employees
" Engineering is a jeans and hoodie culture, and sales is more formal. "
Susan Wojcicki
Engineering
Culture
Jeans
" We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. "
Susan Wojcicki
Company
Success
Positive
" First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. "
Susan Wojcicki
Good
Women
Advertising
" One of the things that I'm trying to do is use the position that I'm in... to encourage the next generation of girls to think about the Internet as a career opportunity. "
Susan Wojcicki
Think
Opportunity
Generation
" My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant. "
Susan Wojcicki
Google
Small
Shift
" I've been, like, the mom of Google. "
Susan Wojcicki
Been
Google
Like
" Paid leave is a not just a mother and child issue, it's a societal issue we have. "
Susan Wojcicki
Leave
Child
Mother
" Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to the needs of their female employees, improving workplace culture while lowering attrition. "
Susan Wojcicki
Women
Company
Culture
" I love taking an idea... to a prototype and then to a product that millions of people use. "
Susan Wojcicki
Product
Prototype
People
" My first job after college was at Magic Quest, an educational software startup company where I was responsible for writing the content. I found that job somewhat accidentally but after working there a few weeks and loving my job, I decided to pursue a career in technology. "
Susan Wojcicki
Technology
College
Magic
" I think about my own career, and when I graduated from college, the Internet didn't really exist yet. And so not having a specific plan, being able to be opportunistic at the end, is what enabled me to make some of my best decisions, which is to go to places that were growing but that I didn't plan to have happen. "
Susan Wojcicki
College
Think
Me
" I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. "
Susan Wojcicki
Choices
Media
Advertising