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" I think about my own career, and when I graduated from college, the Internet didn't really exist yet. And so not having a specific plan, being able to be opportunistic at the end, is what enabled me to make some of my best decisions, which is to go to places that were growing but that I didn't plan to have happen. "

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" If women don't participate in tech, with its massive prominence in our lives and society, we risk losing many of the economic, political, and social gains we have made over decades. "

Susan Wojcicki

Society

Women

Losing

" Having a child is a big life change, but the really hectic period is relatively short. You can get through it. "

" If a third of Americans' time is being spent online, why is only a quarter of ad dollars spent there? It's not proportional. "

" What's important is that I do my job really well, that I build great products and that I'm a great leader. All those things matter independent of gender. But I do think there's a responsibility for me to support other women at Google. "

Susan Wojcicki

Leader

Responsibility

" Coding is like writing, and we live in a time of the new industrial revolution. What's happened is that maybe everybody knows how to use computers, like they know how to read, but they don't know how to write. "

" I've been, like, the mom of Google. "

Susan Wojcicki

Been

Google

" Even in a culture where people are well meaning, there are sometimes 'microaggressions.' People who will just cut you off. You'll be talking, and someone will interrupt you. That's become a big pet peeve of mine. "

" I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time. "

" In the old world, people used to have to go to focus groups and ask people what they thought. Now, people are writing all over the Web what they think about things. "

" I have tried to be a leader. I have tried in my role of being one of the first women at Google, let alone the first woman to have a baby, to really try to set the tone that this is a great place to work for diversity reasons. "

" Engineering is a jeans and hoodie culture, and sales is more formal. "

" I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't have enough women that are part of that. "

" Advertising is a very fundamental need, so I don't think it's going to go away. "

Susan Wojcicki

Advertising

Going

" After my kids go to bed, I check email. It's about having that balance. "

" I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. "

" I love creating. I had been really into photography when I was in college. "

" YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers. "

" Employing more women at all levels of a company, from new hires to senior leaders, creates a virtuous cycle. Companies become more attuned to the needs of their female employees, improving workplace culture while lowering attrition. "

" Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home. "

" I am responsible for creating and overseeing the future products that make up Google Advertising. "

" It's important for me to show my children the richness of life and be a role model. I find that my organizational and management skills are tested more at home than at work! "

" We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. "

" Right now, offline and online are coming together because of smartphones. "

" I love taking an idea... to a prototype and then to a product that millions of people use. "

" Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue. "

" Paid leave is a not just a mother and child issue, it's a societal issue we have. "

" Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech. "

" People complain when ads aren't relevant, and they complain when ads are too relevant. "

" There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members. "

" Girls are being left out of the conversation when it comes to technology, led to think of tech as insular and antisocial without ever being given a chance to correct those perceptions. "