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" I must always try to do better because perfectionism, and the need to always have new goals and achieve them, is a state of mind that brings profound meaning to life. "

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" I would say that my idea of style and my taste are the same as when I began: They express my deep appreciation of all that is simple and linear... I always want to keep up with the times but without altering the essential characteristics of my philosophy. "

Giorgio Armani

Deep

Say

Appreciation

" I've always thought of the T-shirt as the Alpha and Omega of the fashion alphabet. "

" Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world. "

" Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe. "

" I don't like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around. "

Giorgio Armani

Women

Elegance

" Marketing is not a nice word, but the world is about marketing now. "

" There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising. "

" I have always considered that my collection must have an international flair so it can be at the service of the European public. Or to people in Asia. Yes, there are tiny little alterations I notice in the proportions of the outfits, but fundamentally, the collection is that way. "

" In the fashion world, you have to make clothes to sell. You have to make clothes for the press. You have to make clothes for yourself. What I mean is, everything is an obligation. But a writer? A pure artist? Maybe he doesn't make one lira - but he does what he wants. "

" It's not a good idea to match your shoes with a bag too stringently. Go for subtle similarity. "

" I must make decisions every five minutes and give the impression of being sure of myself! Sincerely, this is the cause of my verbal violence. "

" Milan is a true metropolis: strong and fearless but welcoming, too. Little by little, I came to realize that I could become someone here. "

" The difference between style and fashion is quality. "

" You have to have doubts. I have collaborators I work with. I listen, and then I decide. That's how it works. "

" I dress in my 'uniform,' or my own dress code, which reflects my personal method and work ethic. My belief is that my plain T-shirt - I have about 40 of them - or blue sweater helps focus others' attention on me and on what I say. "

" When I started, I had nothing. Because my family was really, really, really poor. "

" There are so many things to take into account - your ambition, your ego, the press, the consumers. You can never be sure that you'll be on top of the pile again. "

" The more successful I become, the more I want to remain like me, with my defects and insecurities. "

Giorgio Armani

Want

" You can think you've made it and yet the next day's press will always be waiting for you, the public will always ask more of you. In short, you can always do better! "

" I am happiest in public, working in my world. Then I can be the star. That I can do. When I am not working, I am more guarded, set apart. It's not my life, that. I like interactions, but interaction that is not forced. "

" I am not in the stock market. I am beholden to no one in what I do. If I spend billions on a fashion show, I spend billions. It's not public. And if I am in the stock market, I am obligated to account for things, and to show what the business is doing. "

" During a fashion show, I want the clothes to speak. The effort I put into my work must be respected. "

" In practice, I've had a presence in China since 1998 with my commercial spaces and shops. "

" That is always what I've had to do in life: to show I am capable of surviving. "

Giorgio Armani

Show

Capable

" The essence of style is a simple way of saying something complex. "

" Why do I put myself in a position to be cast aside or not considered as I would like to? Because I am a creative mind, because I still aspire to be one. "

" I prefer to look at a natural woman. A woman should be courageous to become older, not desperate to look younger than her age. "

" A well-maintained physique is a great business card. Ideas and intelligence are what matters, but if you have a well-maintained physique, it's better. "

" I get really frustrated when people say that a collection is not very 'Armani.' Iconic status can be like a pair of handcuffs, especially if, like me, you wish to continually stretch yourself creatively, as Warhol did. "

Giorgio Armani

Say

People

" To create something exceptional, your mindset must be relentlessly focused on the smallest detail. "