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" When I started, I had nothing. Because my family was really, really, really poor. "
Giorgio Armani
Nothing
Started
Because
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" My relationship with Paris began when I was working for Cerruti in the mid-1960s. When there was an important event in his store, Nino Cerruti very kindly took me with him. I was fascinated, and the city made a big impression on me. "
Giorgio Armani
Paris
City
Important
" I didn't have a happy childhood. "
Giorgio Armani
Childhood
Happy Childhood
Happy
" Marketing is not a nice word, but the world is about marketing now. "
Giorgio Armani
World
Word
Now
" These days, as I am older and wiser, I realize that there is a danger in becoming an icon, as people can see you as remote and untouchable, and they are less willing to tolerate you doing things that don't fit with their preconceived idea of you. "
Giorgio Armani
See
Realize
Doing
" I have never had anything to do with the kind of fashion that is influenced by the press or identified with the spirit of the season. My clients come for me; they come back each season for my spirit. That's the reality. "
Giorgio Armani
Spirit
Fashion
Back
" To create something exceptional, your mindset must be relentlessly focused on the smallest detail. "
Giorgio Armani
Your
Focused
Create
" It is difficult to talk about fashion in the abstract, without a human body before my eyes, without drawings, without a choice of fabric - without a practical or visual reality. "
Giorgio Armani
Body
Fashion
Eyes
" Actually I am very glad that people can buy Armani - even if it's a fake. I like the fact that I'm so popular around the world. "
Giorgio Armani
I Am
Fake
Fact
" In practice, I've had a presence in China since 1998 with my commercial spaces and shops. "
Giorgio Armani
Commercial
Presence
Practice
" I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical. "
Giorgio Armani
Design
People
Time
" I am not in the stock market. I am beholden to no one in what I do. If I spend billions on a fashion show, I spend billions. It's not public. And if I am in the stock market, I am obligated to account for things, and to show what the business is doing. "
Giorgio Armani
Stock Market
I Am
Fashion
" It's not a good idea to match your shoes with a bag too stringently. Go for subtle similarity. "
Giorgio Armani
Bag
Good
Match
" A homosexual man is a man 100 per cent. He does not need to dress homosexual. "
Giorgio Armani
Need
Does
Dress
" There can be nothing without love. No money, no power. Love is very important. When you wake up in the morning, you need to know that somebody else is waking up, thinking of you. "
Giorgio Armani
Morning
Power
Love
" That is always what I've had to do in life: to show I am capable of surviving. "
Giorgio Armani
Show
Am
Capable
" China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands. "
Giorgio Armani
Interesting
Fashion
Strong
" Never in my wildest dreams did I entertain the idea that I would become a fashion designer. "
Giorgio Armani
Idea
Never
Become
" I don't like women who follow fashion in the sense of becoming victims of it. I like women who have elegance, who have allure, who use fashion, rather than the other way around. "
Giorgio Armani
Women
Elegance
Follow
" Creative work gives you an almost indissoluble connection with people. "
Giorgio Armani
Creative
Connection
You
" Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe. "
Giorgio Armani
Work
People
Future
" When I started Giorgio Armani in the mid-'70s, I realized that women needed a way to dress that was equivalent to that of men - something that would give them dignity, an attitude that would help them handle their work life. "
Giorgio Armani
Women
Dress
Attitude
" Jeans represent democracy in fashion. "
Giorgio Armani
Represent
Fashion
Democracy
" If I eat at the Emporio Armani Caffe, my favorite thing to order is risotto or pasta with tomato sauce in winter; in summer, I prefer a Caprese salad, Parmigiano cheese flakes, or some truly fresh ricotta cheese. "
Giorgio Armani
Cheese
Pasta
Salad
" There are so many things to take into account - your ambition, your ego, the press, the consumers. You can never be sure that you'll be on top of the pile again. "
Giorgio Armani
Ego
You
Top
" The essence of style is a simple way of saying something complex. "
Giorgio Armani
Way
Style
Simple
" I am happiest in public, working in my world. Then I can be the star. That I can do. When I am not working, I am more guarded, set apart. It's not my life, that. I like interactions, but interaction that is not forced. "
Giorgio Armani
World
I Can
Life
" I've always thought of the T-shirt as the Alpha and Omega of the fashion alphabet. "
Giorgio Armani
Thought
T-Shirt
Fashion
" War taught me that not everything is glamorous. "
Giorgio Armani
Taught
War
Glamorous
" In the fashion world, you have to make clothes to sell. You have to make clothes for the press. You have to make clothes for yourself. What I mean is, everything is an obligation. But a writer? A pure artist? Maybe he doesn't make one lira - but he does what he wants. "
Giorgio Armani
World
Fashion
You
" I dress in my 'uniform,' or my own dress code, which reflects my personal method and work ethic. My belief is that my plain T-shirt - I have about 40 of them - or blue sweater helps focus others' attention on me and on what I say. "
Giorgio Armani
Dress
Blue
Focus