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" People complain when ads aren't relevant, and they complain when ads are too relevant. "

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" My daughter was 10 years old when she told me she hated computers. As someone who has spent her career helping build one of the largest tech companies in the world, I was in shock. Suddenly an issue I faced repeatedly at work - the lack of women in tech - hit squarely at home. "

" YouTube has moved culture forward in attitudes - on refugees, on LGBT issues - especially trans issues. There was untapped demand there; a lot of our users would still be under-served without us. We're a platform that enables everyone to have a voice. "

" I think about my own career, and when I graduated from college, the Internet didn't really exist yet. And so not having a specific plan, being able to be opportunistic at the end, is what enabled me to make some of my best decisions, which is to go to places that were growing but that I didn't plan to have happen. "

" Right now, offline and online are coming together because of smartphones. "

" One of the things that I'm trying to do is use the position that I'm in... to encourage the next generation of girls to think about the Internet as a career opportunity. "

" I see tech as... a force that is changing pretty much all parts of our society. It's really sad for me that we don't have enough women that are part of that. "

" First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. "

" Don't overplan your life. Joining Google when I was four months pregnant was a bit of a leap, but sometimes you have to do the right thing for you right now. "

Do The Right Thing

" I've seen all of these decisions that have been made by all these great leaders who have been part of Google, and this has been an opportunity for me when I'm running YouTube, is to be able to take advantage of all of those memories. "

" I love taking an idea... to a prototype and then to a product that millions of people use. "

" Even in a culture where people are well meaning, there are sometimes 'microaggressions.' People who will just cut you off. You'll be talking, and someone will interrupt you. That's become a big pet peeve of mine. "

" At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business. "

" YouTube is growing up, is basically my view of it. Growing up means our creators are growing up; they're getting more well known. We're providing programs for them to generate more revenue so they can generate even better, high-quality shows, and then also connecting them with the advertisers. "

" Many women assume they can't be good mothers and have challenging careers at the same time, so they might give up trying to do both as they get to a crucial point in their career. Although it can be hard at times, it's important for women to recognize the benefits of working outside the home. "

" My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it. "

" If women don't participate in tech, with its massive prominence in our lives and society, we risk losing many of the economic, political, and social gains we have made over decades. "

" I have had a lot of setbacks that I have learned from. "

" In every organization, there are many people, from senior leaders to first-time managers, who have the power to elevate women in the workplace. I wouldn't be in the position I'm in today without several key people in power believing in me and giving me a chance to succeed. "

" I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. "

" My first job after college was at Magic Quest, an educational software startup company where I was responsible for writing the content. I found that job somewhat accidentally but after working there a few weeks and loving my job, I decided to pursue a career in technology. "

" People don't understand the logistics of advertising. "

" Whether it's salary or a promotion or a job, I think it's important for women to ask for what they think they deserve. "

" Growth is always essential. Running any tech company, you want to make sure you're growing. Putting in place all of the right structure to be able to ensure growth. "

" As someone who's been lucky to have a great career in tech, I know how creative and fulfilling a career in this industry can be for women. And I want to make sure we continue to recruit and retain great female hires. "

" Your kids get something from your career, and your career will get something from your kids. "

" My kids know I'm home every night for dinner. "

" On YouTube, women are not just users; they're creators. They're learning about business and technology, and having a voice. "

" Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment. "

" Girls are being left out of the conversation when it comes to technology, led to think of tech as insular and antisocial without ever being given a chance to correct those perceptions. "

" Unless we make computer science a priority, we risk making gender, class, and racial disparities worse as jobs flow to those with a computer science background. "