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" If there's a danger at Facebook, it's the assumption that Facebook has us all locked in and we aren't going to go elsewhere. "

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" The more Zuckerberg knows about you, the more media he will be able to bring you. "

" Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can. "

" With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity. "

" I was first in line for the iPhone, but I'm not a fanboy of any company - I'm in favor of anything that's best of breed. "

" Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don't care about, you'll see more crappy brands that you don't care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc. "

" Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only. "

" It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth. "

" It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable. "

" The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win. "

" I've seen this over and over again: people love it if you step up their experience. No one turns down an upgrade to business class in a plane. "

" I'd try to become known as a world expert on 'something,' to take a small niche you can define. "

" Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. "

" Highlight just hasn't proven to be very addictive to either me or my friends. We talk about it often. I keep running it. "

" My favorite computer of all time? The Apple II that got me started, of course. "

" Turn on all security features like two-factor authentication. People who do that generally don't get hacked. Don't care? You will when you get hacked. Do the same for your email and other social services, too. "

" IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. "

" I get a lot of email, so if you're sending me an email, if you want to rise above the clutter, put something on it: say, 'Hey!' "

" I want Facebook to pick the best 20 items to show me every single time I refresh that screen. "

" Facebook is teachable. If you hide items, you'll see fewer of those kinds of items in the future. Like more items, and you'll see more of those in the future. "

" I'd rather deal with a big company, because at least I can sue them, and see them, and know what they're doing. Google, for instance, shows you everything they've collected on you, with a clearly written privacy policy. They tell you what they're doing with it. I'm not scared by that. "

" Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing. "

" Investors can see that Facebook is feeling old and tired and isn't seeming to be that innovative. "

" The people who can step up my experience are those who have a common set of experiences with people I know. Think about it. How often did a total stranger come into your life to make your evening better? Not very often. But the friend of your friend? That happens all the time. "

" This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing. "

" I got lucky because my dad moved us to Silicon Valley before it really was known worldwide as an important tech hub. "

" There's more noise that comes with wearable computing, things that let us take pictures every 30 seconds as we walk around living our lives, and a huge number more photos per person will exist. "

" I happen to be fortunate: I live in San Francisco, and I can afford a $600 phone. Or two of them! "

" There's smarter people than me. But you cannot have any one guy running 18 billion-dollar businesses. It just doesn't make sense to me. I've met some extraordinary leaders in my time. They struggle with running one billion-dollar business. "

" The contextual age means we're going to have to go to war on noise. "

" The problem with Microsoft is that it's so committee-driven and slow. "