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" I've seen this over and over again: people love it if you step up their experience. No one turns down an upgrade to business class in a plane. "

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" The people who can step up my experience are those who have a common set of experiences with people I know. Think about it. How often did a total stranger come into your life to make your evening better? Not very often. But the friend of your friend? That happens all the time. "

" Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can. "

" Highlight just hasn't proven to be very addictive to either me or my friends. We talk about it often. I keep running it. "

" Apple, at its best, isn't a technology leader. "

" IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. "

" Link to your competitors and say nice things about them. Remember, you're part of an industry. "

" Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it. "

" Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed. "

" Facebook is looking to help you distribute content to who you want to distribute to. Facebook gets a lot better if you put each of your friends into either your 'close friend' or 'acquaintance' list. "

" I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up. "

" Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you. "

" Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do. "

" My favorite computer of all time? The Apple II that got me started, of course. "

" Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life. "

" At Rackspace, I'm building a media house which will celebrate small teams who are having world-wide impacts through their building or use of new technology. "

" There's more noise that comes with wearable computing, things that let us take pictures every 30 seconds as we walk around living our lives, and a huge number more photos per person will exist. "

" I was first in line for the iPhone, but I'm not a fanboy of any company - I'm in favor of anything that's best of breed. "

" Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing. "

" Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it. "

" I got lucky because my dad moved us to Silicon Valley before it really was known worldwide as an important tech hub. "

" Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess. "

" Oh, some day I'll tell you about why I wrote more than 1,500 Gmail filters. They throw away more than 300 emails every day. Every day. It's the best thing I ever did for my productivity. "

" The problem with Microsoft is that it's so committee-driven and slow. "

" What's really going on is, on your iPhone, you have 200 apps, and they're all collecting a little data on you. Twitter knows a certain thing, Foursquare knows something else, my Fitbit app knows something else, my Waze app knows something else. "

" I'd rather deal with a big company, because at least I can sue them, and see them, and know what they're doing. Google, for instance, shows you everything they've collected on you, with a clearly written privacy policy. They tell you what they're doing with it. I'm not scared by that. "

" There is a shirt company that is making sensors that go into your clothing. They will watch how you sit, run or ski and give data on that information. "

" Turn on all security features like two-factor authentication. People who do that generally don't get hacked. Don't care? You will when you get hacked. Do the same for your email and other social services, too. "

" Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy. "

" The more Zuckerberg knows about you, the more media he will be able to bring you. "

" Everything you do on Facebook will affect what comes in your view in the future. If you like crappy things that you don't care about, you'll see more crappy brands that you don't care about in the future, and it might even affect your experiences when you walk into bars, churches, schools, shopping malls, etc. "