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" I was lucky enough to co-found a business in college that ended up with 400 employees, and I launched 20 different projects while I was there - a project a week. "

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" In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. "

Seth Godin

Same

Invisible

Busy

" Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process. "

Seth Godin

Boat

Lake

" If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new. "

" Marketing is a contest for people's attention. "

" My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results. "

Seth Godin

Results

Life

" I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first. "

" I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction. "

" This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over. "

" What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever. "

" Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits. "

" I think the most productive thing to do during times of change is to be your best self, not the best version of someone else. "

" Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone. "

" If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power. "

" The danger of the Web is that you can go from idea to public announcement in under ten minutes. "

Seth Godin

You

Idea

" Being aware of your fear is smart. Overcoming it is the mark of a successful person. "

" The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way. "

" The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity. "

" Kickstarter isn't a profit center, it's an organizer and an instigator. "

" One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice. "

" Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be. "

Seth Godin

Away

People

" When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate. "

" Dig your well before you're thirsty. "

" The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win. "

" Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading. "

" The future of publishing is about having connections to readers and the knowledge of what those readers want. "

" If you're going to build a lean enterprise, you can test and measure how often the company ships iterations, how often it fails, how often it is putting things in front of people that don't work. "

" We're not going to outgrow our need for information. "

" I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue. "

" Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing. "

" I made a decision to write for my readers, not to try to find more readers for my writing. "