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" If I present a boring personal life to my readers, it's going to be harder for them to think of my novels as thrilling. "

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" You shouldn't talk about yourself all the time - most of us aren't for sale. Our books are. Talk about them. It's not a question of whether or not you're fascinating on a personal level - it's that your trivia and trials might not have any connection to the tone, tenor and sense of your books. "

" Thriller novelists get asked - berated, sometimes - about whether their work glorifies bad behavior, even, exploits human tragedy for entertainment. "

" An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal. "

" Don't use your advance to buy an antique sports car, diamonds by the yard, or a bottle of wine from Thomas Jefferson's cellar instead of investing in your book. "

" Books on their own aren't insanely expensive compared to other things; three large cappuccinos cost more than a paperback, and two and a half gallons of gas cost more than a paperback. "

" I grew up in New York and have lived here all my life. I think it's the best city in the world and can write about it with gusto and fervor and passion. "

" The most satisfying thrillers send ordinary people into battle against the forces of evil - otherwise known as greed, ego, rage, fear and laziness - and bring them out bloodied but whole. "

" Jacqueline Rose was so wonderful in so many ways, and I was really blessed to be her daughter. Of all the things I am because of her - there's no question: I am a writer because of her love of books. "

" If no one knows your book is out there, no one will think about buying it. It's as simple as that. "

" In 1998, I self-published online in order to get a traditional deal. "

" A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book. "

" I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising. "

" I always miss my mom. Mother's Day would be just one more day I'd feel her absence but for the relentless commercialization. Thanks to that, this day is even harder to deal with. "

" Ask your editor or ask your agent to find out what the house's goals are for your book before it comes out. Get some sense of expectations so you are prepared. "

" I have favorite authors from a lifetime of reading, so there are some I'll automatically read every time they have a new novel. Included in them: Robert Goddard, Jeffery Deaver, Sophie Kinsella, Katherine Neville, Greg Isle, Laurie King, Lee Child, Lisa Tucker, Susan Howatch, Paul Auster. Barry Eisler, David Hewson, Tracy Chevalier. "

" The one thing I am now sure of is that if there is such a thing as destiny, it is a result of our passion, be that for money, power, or love. Passion, for better or worse. "

" Smart authors, faced with storms, chose to create umbrellas. That's why a diverse group of authors banded together to create The Fiction Writer's Co-op, which will work to find innovative ways to promote each other's work and cheer each other on in a very competitive field. "

" Save yourself some grief. Check with the publicist you hire to see what other books he/she has coming out at the same time as yours. "

" When I do a workshop, there is always at least one author who comes up afterward and asks if I'll take a look at his or her book and consider blurbing it. For some reason, I can turn someone down in e-mail, but when he or she is looking me in the eye, I cave. "

" Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books. "

" MWA and The Author's Guild refused to accept me as a member. "

" All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it. "

" It's been more than a decade since I put that self-published novel, 'Lip Service', up on a website. Since then, many hundreds of authors have gone from self-published to traditionally published. "

" I thought if I put my book up on the Internet as a file that you could download, and I told people about it, maybe some people would download it and read it, and maybe I could get some response. "

" I'm not a good writer. It takes me a long time to get there. I write and then rewrite and revise and do it over and over until I'm satisfied. "

" Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise. "

" Do send out a newsletter when you have a new book out or are going on tour. Also list relevant event dates and notifications of contests you are running. "

" From the very beginning, I envisioned success as selling enough books so I could keep getting published and continue to write what I wanted to without compromising. "

" As consumers, we are faced with hundreds of choices - and when it comes to books, thousands of choices. "

" The Fiction Writer's Co-op has 51 members, from celebrated NYT bestsellers to promising newcomers, and a waiting list. "