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" If you look dull, the easiest thing to do is wash your face with water, and immediately you look refreshed. "

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" We're not telling you that you need a concealer. We're providing a concealer in case you want it. We're trying to give you the tools to be able to make whatever decision you want. "

" We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit. "

" At 'Vogue,' I was responsible for a lot of production work, and production work is highly detailed, and you have to be very resourceful to fit a square peg into a round hole. I learned to push the envelope when it comes to asking questions or making requests. "

" I've had such an inspiring and formative journey in my career. "

" So much of venture capital is pattern recognition. "

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" For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier. "

" If I want to know how to do a black cat eye, I don't drive to a department store. I'll go on YouTube, cross-check reviews of a product, and then maybe talk about it on Instagram. "

" The ideal intern is committed, creative, organized, ambitious, independent, and able to crack a smile, whether meeting a celebrity or folding socks. "

" With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were also dissatisfied with their beauty experiences. "

" Toronto girls are super interested in skincare, which is actually kind of unique. Because in New York, the girls seem to be mostly interested in makeup. "

" I approached fundraising as an opportunity to align myself with partners who have more varied experience and diverse backgrounds than I do to help bring Glossier to life. "

" Your skin is like a plant. You have to water it. Make sure it's hydrated, not just squeaky clean. "

" Unlike a celebrity, there's nothing I won't try and nothing I won't talk about when it comes to my hair. If I were to get a tattoo on my inner upper arm, it would read, 'Change thy hair, change thyself.' "

" I like a semi-stressful massage - one where I can really feel something being worked out. "

" I'm a lover and consumer of beauty. "

" I'm not afraid of being told 'no.' "

" You learn a lot about people when you're sitting on their bathroom floor or on their toilet seat, rifling through their stuff. "

" The creation of 'Into The Gloss' took less than a month. Glossier took twelve months and about a million dollars to hire the team, work with the chemists, order the inventory, get an office - you know, the whole thing. "

" My desk is more of a place where I set my stuff, and then I move around. If I'm at the office, I'm usually wandering around to different meeting rooms all day or taking people out or making tea. I'm rarely at my desk; it's just a place to hang my hat. "

" I think reality television has made the fashion industry and the beauty industry, any industry - frankly, just life - it has made life seem much different than it really is. "

" Products are a way to connect with - or disconnect from - who you are. "

" I feel like I have time to think when I'm in L.A. There's something about the spaciousness of it. "

" Sunscreen, in the world of beauty, is the ultimate in adulting. "

" I read every single comment that comes in. "

" I'm on Instagram more than any other social platform. "

" Elin Kling is one of the most stylish women I know. "

" Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue. "

" I don't even need to know - if you have something to prove to your old boss or your dad or your third grade teacher or yourself, it doesn't matter. You need that hustle and that fire, and I don't care where it comes from. "

" In my humble opinion, having tons of products and furniture and magazines and clothes is not luxurious - living minimally is. "

" Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy. "