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" We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit. "

Emily Weiss

Rich

Present

Talk

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" I must admit that self-tanner is one beauty arena I've been hesitant to explore, let alone fully embrace. "

" The single guiding principle that I try to follow, assuming blindly that the rest will fall into place, is to operate squarely in the present. I think it's one of the most difficult things for anyone to do. "

" We incorporate a lot of natural ingredients into our Glossier products, like sweet almond oil, which is great at getting moisture deep into the skin. "

" Instagram has a faster chance of reaching me than CNN, and if I really want to know what's going on, I refresh my Twitter feed. "

" My desk is more of a place where I set my stuff, and then I move around. If I'm at the office, I'm usually wandering around to different meeting rooms all day or taking people out or making tea. I'm rarely at my desk; it's just a place to hang my hat. "

" Ultimately, we're making and selling a consumer good that needs to work and that needs to make customers happy. "

" If you look dull, the easiest thing to do is wash your face with water, and immediately you look refreshed. "

" This is hard to admit, but historically, I haven't worn sunscreen. I know - not good. "

" For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier. "

" I am, in fact, a candle salesperson's worst nightmare - or dream come true, depending on the salesperson. "

" The great thing about interning at 'Teen Vogue' is that there is so much room for growth; interns here do incredible things if they work hard enough and think outside the box. "

" You don't need most beauty products. They're an emotional purchase. That's why the conversations are really important. What choice do you have but to ask your customer what they want? "

" My brain puts baths in the same category as yoga: it'd be 'nice' to relax for an hour, but I just want a 10-minute, high-impact workout; get in, get out. Showers are my cardio. "

" Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier. "

Emily Weiss

Create

Life

" Nobody said being platinum was easy. "

" Sunscreen, in the world of beauty, is the ultimate in adulting. "

" I like a semi-stressful massage - one where I can really feel something being worked out. "

" I've had some not-great experiences with laser hair removal, probably because I haven't done what they told me. "

" We're trying to create one holistic beauty experience where you can be inspired by other women, both the people we're interviewing and the community contributing to the conversation. "

" When you own a pair of haircutting scissors, you cut your own hair constantly. "

" I have long been of the mindset that aviators are like leather jackets - when they're perfect, they give you 'instant cool.' They're the Alexa Chung of sunglasses. "

" I always thought 'Into The Gloss' would be successful, but I didn't really know what my definition of success was. "

" I grew up in a conservative New England town and showed up to my middle school orientation dressed like 'Clueless' while everyone else was wearing J. Crew and lacrosse uniforms. I never really fit into that preppy look. "

" For male and female entrepreneurs alike, having a woman investor can bring credibility when discussing product positioning and expansion opportunities. "

" One of the big things I've learned over the years and I'm excited that Glossier perpetuates is that wherever you're at, in terms of your scope of knowledge around beauty, is totally okay. And not just okay, but actually really valuable. "

" I'm surrounded by women whose style I admire. It's natural to be inspired. I'm not a horrible copycat, or if I am, then I admit it and make a joke about it. "

" That power of the individual person - just the girl - is infinite. "

" Throughout your teens and twenties, it's pretty easy to live in a suspended reality - one where you never get old or need to spend much time thinking about 401Ks, mammograms, or renewing your license. You don't need me to tell you: that ends. "

Emily Weiss

Thinking

Live

" I am crazy for good branding and really admire companies that get it right. "

" The creation of 'Into The Gloss' took less than a month. Glossier took twelve months and about a million dollars to hire the team, work with the chemists, order the inventory, get an office - you know, the whole thing. "