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" In my humble opinion, having tons of products and furniture and magazines and clothes is not luxurious - living minimally is. "
Emily Weiss
Clothes
Living
Having
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" I must admit that self-tanner is one beauty arena I've been hesitant to explore, let alone fully embrace. "
Emily Weiss
Beauty
Admit
Alone
" At 'Vogue,' I was responsible for a lot of production work, and production work is highly detailed, and you have to be very resourceful to fit a square peg into a round hole. I learned to push the envelope when it comes to asking questions or making requests. "
Emily Weiss
Responsible
You
Work
" I approached fundraising as an opportunity to align myself with partners who have more varied experience and diverse backgrounds than I do to help bring Glossier to life. "
Emily Weiss
Myself
Opportunity
Experience
" I love supporting female-owned companies and women who are awesome. "
Emily Weiss
Companies
Love
Awesome
" We want to demystify and present things in real talk. That's why Into the Gloss struck a nerve. Glossier is not much different. We're providing this rich environment around products that help consumers understand their benefit. "
Emily Weiss
Rich
Present
Talk
" With 'Into The Gloss' and now Glossier, the reason it was successful was because there were so many like-minded women out there who were also dissatisfied with their beauty experiences. "
Emily Weiss
Beauty
Reason
Successful
" I eat out alone a lot. "
Emily Weiss
Out
Lot
Eat
" For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier. "
Emily Weiss
Cool
Brand
Creation
" Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier. "
Emily Weiss
Create
Life
Me
" 'Into The Gloss,' what I think it did so well was create a conversation around beauty and make beauty the main event as opposed to the ugly step-sister, which it often is in magazines. "
Emily Weiss
Conversation
Ugly
Beauty
" Elin Kling is one of the most stylish women I know. "
Emily Weiss
Women
Most
Know
" Women are truly, truly awesome. "
Emily Weiss
Women
Truly
Women Are
" My first lip balms were Bonne Bell Lip Smackers, which, correct me if I'm wrong, sometimes had little bracelets attached to the caps-meaning your lip balm could idly dangle from your wrist like a charm bracelet when not in use, not unlike some iPhone accessories. "
Emily Weiss
Me
Bell
iPhone
" We wanted Glossier to have an excellent customer experience and reach as many of you as possible from day one, so we went with venture - the stuff fast-growth, tech-enabled companies like Facebook, Amazon, and Apple are made of. "
Emily Weiss
Apple
You
Like
" In our product development cycle, we ask and listen to our customer about what she wants. "
Emily Weiss
Listen
Ask
Customer
" In beauty, there's this idea of this perfect picture, and I think, 'How about being present in the now, and a little messy?' "
Emily Weiss
Present
Think
Perfect
" Making a bougie, expensive beauty brand wasn't helping the mission or very fun for me. We can all be united by that $12 coconut balm. You don't need to charge an arm and a leg. "
Emily Weiss
Me
You
Beauty
" We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content. "
Emily Weiss
Think
Start
Content
" Sunscreen, in the world of beauty, is the ultimate in adulting. "
Emily Weiss
Ultimate
Beauty
Sunscreen
" I like to get rid of things; I don't collect many things. But I do keep great photography and art books. "
Emily Weiss
Like
Art
Photography
" Where Halloween is concerned, I peaked in 2007. "
Emily Weiss
Where
Peaked
Concerned
" A huge number of women are shopping for beauty products based on recommendations from friends, and we really look to be that friend. "
Emily Weiss
Women
Friends
Beauty
" Glossier is not about throwing out everything you're using. If you want to keep using your retinols, your SPFs, of course you should continue. "
Emily Weiss
Want
Everything
Keep
" I love someone with something to prove. "
Emily Weiss
I Love
Prove
Someone
" We'll continue to invest in new technology because we think every woman should have the ability to be connected through her beauty knowledge, opinions, products, and routine. "
Emily Weiss
Beauty
Knowledge
Technology
" We incorporate a lot of natural ingredients into our Glossier products, like sweet almond oil, which is great at getting moisture deep into the skin. "
Emily Weiss
Great
Deep
Sweet
" I like people who work hard. "
Emily Weiss
Like
Hard
Who
" The single guiding principle that I try to follow, assuming blindly that the rest will fall into place, is to operate squarely in the present. I think it's one of the most difficult things for anyone to do. "
Emily Weiss
Fall
Try
Think
" One of the big things I've learned over the years and I'm excited that Glossier perpetuates is that wherever you're at, in terms of your scope of knowledge around beauty, is totally okay. And not just okay, but actually really valuable. "
Emily Weiss
Big
You
Over
" Our message has always transcended borders and cultures and is central to who we are as a brand. "
Emily Weiss
Message
Cultures
Who