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" Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can. "

Robert Scoble

You

Say

News

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" I want Facebook to pick the best 20 items to show me every single time I refresh that screen. "

Robert Scoble

Want

Time

" Link to your competitors and say nice things about them. Remember, you're part of an industry. "

" Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg. "

" What's really going on is, on your iPhone, you have 200 apps, and they're all collecting a little data on you. Twitter knows a certain thing, Foursquare knows something else, my Fitbit app knows something else, my Waze app knows something else. "

" IOS users tend to be ones that really care about being online all the time. They also tend to be willing to pay for that. You might say they are richer users, which is partially true. "

" I'm just an early adopter; I subscribe to more things than normal people and have a high level of inbound and a high level of noise. "

Robert Scoble

Early

High

" People thought I was an idiot, but I saw social networks were going to be more important, and it turned out to be true. "

" I'm so tired of the privacy advocates. "

Robert Scoble

Privacy

Tired

" At Rackspace, I'm building a media house which will celebrate small teams who are having world-wide impacts through their building or use of new technology. "

" I believe Larry Page is moving Google from an advertising-based company to a commerce-based company. "

" Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed. "

" I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society. "

" Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy. "

" It's amazing that about 10% of startups couldn't be found on Facebook because they had common names or names that weren't searchable. "

" I do not see Windows Phones anywhere in the world except Seattle. "

" I'd try to become known as a world expert on 'something,' to take a small niche you can define. "

" It's amazing when I walk through an expo hall and can't figure out what a company does just by walking past its booth. "

" There's smarter people than me. But you cannot have any one guy running 18 billion-dollar businesses. It just doesn't make sense to me. I've met some extraordinary leaders in my time. They struggle with running one billion-dollar business. "

" The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car. "

" Over at Barb Bowman, she's arguing that we should turn off Facebook's tracking of ads. I totally disagree; those trackers make newsfeed filtering work better and potentially could help bring me better ads, which improves my life. "

Robert Scoble

My Life

Work

" Highlight just hasn't proven to be very addictive to either me or my friends. We talk about it often. I keep running it. "

" I see something happening in the world, and I want to share it. It's why, during 9/11, I wrote every few minutes what I saw happening. It's why I write about meeting Steve Wozniak or Bill Gates or Larry Page. "

" Facebook is teachable. If you hide items, you'll see fewer of those kinds of items in the future. Like more items, and you'll see more of those in the future. "

Robert Scoble

You

Hide

" I've seen this over and over again: people love it if you step up their experience. No one turns down an upgrade to business class in a plane. "

" If you're in business, and you don't understand how that word of mouth works, you won't be able to take full advantage of it, how to get full adoption by getting that network to talk about you. "

" Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing. "

" My favorite conference so far has been Davos, the World Economic Forum. The people there were really incredible. "

" Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only. "

" There's more noise that comes with wearable computing, things that let us take pictures every 30 seconds as we walk around living our lives, and a huge number more photos per person will exist. "

Robert Scoble

Pictures

Walk

" The contextual age means we're going to have to go to war on noise. "