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" Perfectionism rarely begets perfection, or satisfaction - only disappointment. "

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" The news is notoriously inaccurate, and our memory of it is even worse. "

" If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention. "

" Growth hacking is the future of marketing. It has to be. "

" People love stories; they use stories to make sense of the world. "

" It angers me to see armed defenders at the bottom of Lost Cause statues, adding a renewed threat of violence to icons that are themselves part of an ideology of violence and intimidation. "

" In 2007, I went to work in Beverly Hills as an intern at The Collective, a talent management agency. I'd been scouted for the job because of a blog I'd started in college and because the blogger-turned-author I worked for, Tucker Max, was producing a project with the company. "

" Like pretty much every other ambitious person, I always figured I'd eventually move to New York. It is, at this point, half-dream and half-obligation for people trying to do big things. It's the American Dream inside the American Dream. "

" Growth-hacking is about scalability - ideally, you want your marketing efforts to bring in users, which then bring in more users. "

" You know what's better than building things up in your imagination? Building things up in real life. "

" Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard. "

" If the media is a farce, why should you be the only one stuck with rules and restrictions? "

" I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong and giving bad advice, I do my best to help - even when they're not my clients. "

" Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry. "

" Everyone faces adversity. "

" Understanding how the media actually works is critical. Because editors depend on ignorance and media illiteracy to ply their trade. The fact that many readers expect fact checking, editorial oversight, and ethics actually makes it easier for the media to be lazy. "

" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "

" My neighbors don't care that I'm an author. It's inherently ego-inhibiting. "

" Life is hard, but we make it much harder. "

" The primary occupational hazard of blogging is this: it's easier when you yourself take on some of the traits of insanity. It's a job that requires the doer to be selfish, self-absorbed, and superficial. "

" There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it. "

" Here's the thing I've learned about ideas: It's your job to have them. "

" Dr. Drew Pinsky changed my life. "

" Like most reasonable people, it saddens me when I see Americans celebrating a heritage they don't understand. "

" Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games. "

" We often learn the hard way that our world is ruled by external factors. We don't always get what is rightfully ours, even if we've earned it. "

" The idea that only the swaggering, all-knowing, and ruthlessly ambitious succeed is a lie. One that has discouraged so many people with so much potential - and worse, encouraged many more to crash and burn. "

" As authors, we're all trying to fight against obscurity and outside distractions, but it's a tough battle. "

" Leveraging community intelligence and making connections is a key component to being a growth hacker. "

" Virality is not an accident. It is engineered. And that's why growth hackers beat traditional marketers. "