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" Like pretty much every other ambitious person, I always figured I'd eventually move to New York. It is, at this point, half-dream and half-obligation for people trying to do big things. It's the American Dream inside the American Dream. "

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" Self-imposed discipline with a bent towards results rather than 'creative' and sustainability spending is unfortunately not the norm in the marketing industry. "

Ryan Holiday

Discipline

Results

Marketing

" If you ask most smart or successful people where they learned their craft, they will not talk to you about their time in school. It's always a mentor, a particularly transformative job, or a period of experimentation or trial and error. "

" Everyone faces adversity. "

" Brands are essentially forbidden from saying or associating themselves with the Olympics - something that has been commonly owned by Western Civilization since the Greeks - unless they hand over piles of cash to the Games. "

" When work impedes on sleep, poor planning is to blame - not superior will power. "

" My advice to young people would be this: Don't move to New York. It is not where you will find yourself. "

" People love stories; they use stories to make sense of the world. "

" Growth hackers don't tolerate waste. "

" The news as entertainment is the real danger, because the truth or accuracy of what it is reporting becomes irrelevant. "

" I don't play videogames and generally think that online activism is a giant waste of time. "

" Writing the perfect paper is a lot like a military operation. It takes discipline, foresight, research, strategy, and, if done right, ends in total victory. "

" Ego is certainly there in many of the greatest and most dizzying tales of success - but it's there in some of the greatest stories of failure and self-implosion as well. "

" Work hard, take it seriously, embrace your ambition. And when you're not doing that, do something - whatever it happens to be - that taps into the part of you that makes you forget about all the rest of it. "

" I have a pet goat. "

Ryan Holiday

Pet

Goat

" We all have goals: We want to matter. We want to be important. We want to have freedom and power to pursue our creative work. We want respect from our peers and recognition for our accomplishments. Not out of vanity or selfishness, but of an earnest desire to fulfill our personal potential. "

" Bloggers are lazy and greedy. "

" In 2007, I went to work in Beverly Hills as an intern at The Collective, a talent management agency. I'd been scouted for the job because of a blog I'd started in college and because the blogger-turned-author I worked for, Tucker Max, was producing a project with the company. "

" If you need to fudge the facts a little bit to make your narrative work, there is nothing anyone can do to stop you. "

" Reddit is like any democratic form of government - unless carefully guarded by its leaders and members, its trusts and privileges can be and often are abused. "

Ryan Holiday

Democratic

Leaders

" As authors, we're all trying to fight against obscurity and outside distractions, but it's a tough battle. "

" Do I regret how my life turned out? Of course not - not for a single second. "

" Every job carries occupational hazards. "

" Anyone who faults Romney or Obama or any public figure for demanding quote approval is missing the point. The journalists were no abused weaklings here. They made a bargain for access to these newsworthy figures that they thought was in their favor - they're only complaining because they got caught. "

" Even people who despise ego and aspire to humility, who plan to be humble once they are successful, are worried that actually enacting those beliefs would sentence them to a life of obscurity or weakness or failure. "

" We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.' "

" The primary occupational hazard of blogging is this: it's easier when you yourself take on some of the traits of insanity. It's a job that requires the doer to be selfish, self-absorbed, and superficial. "

" There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it. "

" Everyone needs to start doing interviews over email. Whether you're a journalist or a spokesperson speaking to the media, you're better off communicating questions, statements, or inquiries via email. "

" Because we make ourselves deaf to feedback, because we overestimate our abilities, because we become consumed with ourselves, we end up subjecting ourselves not just to the inevitable stumbles or difficulties of life but catastrophic, painful failures. "

" The process for finding, creating, and consuming information has fundamentally changed with the advent of the web and the rise of blogging. "