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" Fifty-one million likes doesn't mean we're going to sell 51m albums or concert tickets. "
Troy Carter
Mean
Likes
Going
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" I think piracy itself is going to end up going away. "
Troy Carter
Up
End
Away
" When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. "
Troy Carter
Powerful
Started
Mission
" As important as hustle is, grit and resilience are equally as important because there's a lot of rejection in our business. "
Troy Carter
Business
Resilience
Rejection
" Mattel stepped up and changed the face of Barbie. Barbie looks a lot different than she did decades ago. Or even three weeks ago. "
Troy Carter
Face
Up
Three
" Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level. "
Troy Carter
Will
Tools
Focused
" Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual value there, to me, 'The Beatles' catalog should be worth more than Spotify. "
Troy Carter
You
Value
Music
" On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped them become global superstars. "
Troy Carter
Artist
Beginning
Investment
" I don't think holograms are the future in the music industry. "
Troy Carter
Think
Music
Music Industry
" If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner or later you lose faith in the subscription model. "
Troy Carter
Service
Morning
Faith
" The venture capital world is completely stacked against minority entrepreneurs. "
Troy Carter
Minority
Against
World
" Before I even agreed to work with Hennessy and the Privilege Awards, I wanted to do some research on it, look up past winners, and find out more about it. "
Troy Carter
Past
Research
Work
" I'm a very commonsense guy - I just look at the viability of the idea, if I feel the team has the ability to execute the idea. I also look at the investment syndicate, the size of the market, and then a lot of gut married on top of it. "
Troy Carter
Feel
Size
Look
" It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. "
Troy Carter
More
Important
People
" I was just a kid in love with hip hop music. I love music. I love the culture. I wanted to be a part of it in any way. "
Troy Carter
Culture
Just
Love
" In the future, an artist will be able to perform for the entire world in one date. For the fan, it will be a fully immersive experience - through a pair of glasses or whatever the device. "
Troy Carter
Will
World
Glasses
" We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. "
Troy Carter
Unique
Values
Advertising
" I stay away from the arts... writing songs, being creative - those are downloads from God. You can't do data analytics on art. "
Troy Carter
Art
Creative
Data
" Actors play different characters, so you have to build a new base around each new movie - with few exceptions, most actors don't have a fan base that just follows them around. With musicians, the fan base just goes everywhere they go. "
Troy Carter
Go
New
You
" Coming from the music business and seeing the transition from artists to fans, fans to consumers, it's really about understanding the psychology of why people want to associate with your brand. "
Troy Carter
Understanding
Music
Business
" I didn't go to business school. I actually didn't even graduate high school. I ended up with a GED. So everything that I've learned in business, I've learned through experience. "
Troy Carter
Everything
Experience
School
" There are not a lot of black men in the pop business. "
Troy Carter
Pop
Men
Lot
" There were a lot of stereotypes that I had to break of how people in the entertainment industry do business. "
Troy Carter
Stereotypes
Business
Break
" I'd like to open doors for underserved communities and minorities in entrepreneurship. "
Troy Carter
Like
Open
Entrepreneurship
" If a kid goes and buys a CD at Best Buy, we have no idea who the person is, how many times they listen to it, or anything like that. "
Troy Carter
Listen
Best
Idea
" I said, 'Who said African American founders can't build a billion dollar company?' "
Troy Carter
Build
Company
Dollar
" When you look at how technology companies are funded, it's not a zero-sum game. It could be 20 investors in one company, and everybody has to work together for the benefit of that company. "
Troy Carter
Technology
Game
Look
" My biggest frustration is the lack of scale in the music industry. The fact that no one has sold 100 million copies of an album is frustrating. "
Troy Carter
Music Industry
Fact
Frustration
" The primary plan is to let the music speak for itself. "
Troy Carter
Music
Itself
Plan
" Technology is going to play a huge part in tomorrow's music business. And the companies that will win are going to be the most equipped to understand how to use data to further an artist's career. "
Troy Carter
Technology
Tomorrow
Music
" You have a huge demographic shift that's happening in America. Globally. "
Troy Carter
America
Happening
Huge