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" I was brought onboard to strengthen the bridge between Spotify and the music community. "

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" When you think about brands and movie studios and everybody who is trying to reach millennials, having a captive audience in the back of Lyft or an Uber is a pretty great place. "

" It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There are artists who sold a lot of records and didn't make money because of their deal, and artists who didn't sell nearly as much who made a great living because they own their masters. "

" Spotify was one of the first services that actually focuses on the consumer because they don't have to spend hundreds of dollars a year on music. "

" Before I even agreed to work with Hennessy and the Privilege Awards, I wanted to do some research on it, look up past winners, and find out more about it. "

" I don't think we're out there aggressively looking for deals. Our strategy is that business follows the creative. We're not out there scouring the marketplace for opportunities. "

" Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. "

" Exclusives are bad for artists, bad for consumers, and bad for the whole industry. "

" If you look at a company like Uber, a company that so anti-establishment that cab companies are trying to find ways to shut it down, one could compare that to how Public Enemy and NWA went after then-modern society in hip hop. "

" I grew up carrying crates of records for Will Smith and those guys. "

" It's more important to have the one million diehard fans than to have 54 million people who aren't necessarily fans, or they might have liked one thing you said or one video. "

" It isn't that every company is going to be successful. The law of averages shows that 80% of companies are going to fail. "

" I'm from the streets, so I look at investing through a very unique lens. "

" Mattel stepped up and changed the face of Barbie. Barbie looks a lot different than she did decades ago. Or even three weeks ago. "

" The way it works is the manager's sort of, you know, is like the hub of an artist's career. "

" There was a time when radio stations wouldn't play Gaga's music because it was considered dance. Outside of live performances, the Internet became our primary tool to help people discover her music. "

" When we're looking at strategic partners, it may be that they're larger partners or big corporations or start-ups. But, when you look at Gilt and places like Amazon and Starbucks, they're all places where it's a lot of foot traffic or digital traffic. "

" We called ourselves '2 Too Many' because we only had enough money for one of us. "

" I bring in the record label who distributes the music. "

" As we look at Hollywood and the controversy around the Oscars, it goes back to the voting block and the lack of people who come from that culture. For example, the NWA movie is a fantastic, fantastic movie. You need people who can look at a piece of art like that and understand the artistry in it. "

" With Gaga - she's not afraid to take chances. You get these dynamic projects because of it. She's completely unafraid. "

" Hip hop is a multi-billion dollar business, and it was built off an opportunity that nobody else saw because they didn't understand the culture. "

" What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense. "

" GaGa is a digital baby - that's how they communicate. There cant be any layers between the artists and their fans. "

" You can't make an artist like Lady Gaga. You can help support, you can help develop the vision - I think you can add to the vision - but you just can't make an artist like that. That's like saying Lebron James' high school coach made Lebron James. "

" I think overall, and this isn't specific to Spotify or any streaming service or any label... when you consider the overall value chain of the music industry and how important the songwriter is to the business - I think there needs to be another look at the value chain. "

" I believe in outgrowing a mentor and getting a new one, and I think that you can never be too old to be schooled by your mentor. "

" Our bet is on the future of micronetworks. "

" I had this little rap group, and we were called '2 Too Many'... We used to hang out in front of Jazzy Jeff's record studio every day. "

" My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The whole idea was to put our heads together and figure out how to build and contribute within the songwriting community. "

" With what Enrou was doing with helping women and taking products from local marketplaces, we thought it was really great. "