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" I'm from the streets, so I look at investing through a very unique lens. "
Troy Carter
Streets
Unique
Investing
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" Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. "
Troy Carter
Born
Learn
Try
" The way consumers interact with music is different now. It's not an albums business anymore; it's a singles business again, and the industry has gone through that before. "
Troy Carter
Business
Way
Gone
" People don't buy horses to ride around any more for transportation. I just think the world changes. As a business, we have to make the proper adjustments. "
Troy Carter
People
World
Think
" As we look at Hollywood and the controversy around the Oscars, it goes back to the voting block and the lack of people who come from that culture. For example, the NWA movie is a fantastic, fantastic movie. You need people who can look at a piece of art like that and understand the artistry in it. "
Troy Carter
Culture
Art
You
" Actors play different characters, so you have to build a new base around each new movie - with few exceptions, most actors don't have a fan base that just follows them around. With musicians, the fan base just goes everywhere they go. "
Troy Carter
Go
New
You
" I think piracy itself is going to end up going away. "
Troy Carter
Up
End
Away
" Money doesn't make me tick. This definition of success doesn't make me tick. Managing some of the biggest stars in the world doesn't make me tick. Making my family proud makes me tick. "
Troy Carter
Family
World
Success
" You're basically competing with the same exact product. Coke and Pepsi are at least in different cans. Lyft and Uber drivers are just swapping out the mustache for the U on the dashboard, depending on which one they're getting the call on. "
Troy Carter
You
Different
Product
" When I started Atom Factory, the idea was to do something small yet powerful. That name resonated with the mission. "
Troy Carter
Powerful
Started
Mission
" When we look at transportation in America, there's going to be companies like Magic Bus, where you have these private bus fleets. You're going to have carpooling; you're going to have these different types of transportation. It's going to be a full ecosystem, but it's not going to be a winner-takes-all. "
Troy Carter
America
You
Magic
" I was brought onboard to strengthen the bridge between Spotify and the music community. "
Troy Carter
Community
Bridge
Music
" The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and learning how to monetize. "
Troy Carter
Learning
Lesson
Music
" Fifty-one million likes doesn't mean we're going to sell 51m albums or concert tickets. "
Troy Carter
Mean
Likes
Going
" What I like about Bre.ad is the simplicity of it. When you can explain it to people, like 'five-second billboards in front of a link shortener,' it makes a lot of sense. "
Troy Carter
Explain
Like
People
" No one has bridged that gap between music and technology yet. "
Troy Carter
Gap
Music
Between
" There's less clutter in the beverage category than in the music category. A lot less clutter. "
Troy Carter
Music
Lot
Less
" Music as a whole industry is growing exponentially, but in terms of the actual music file, when you look at the actual value there, to me, 'The Beatles' catalog should be worth more than Spotify. "
Troy Carter
You
Value
Music
" Music is one of those businesses in which, if you're talented and hustle hard enough, you can make it - specifically as an entrepreneur. If you look as far back as Berry Gordy, Russell Simmons, Andre Harrell, L.A. Reid, and Sean 'Diddy' Combs, there's a whole lineage of successful black entrepreneurs who have built their own companies from scratch. "
Troy Carter
Black
You
Music
" The music industry really is a meritocracy on a creative level. "
Troy Carter
Creative
Music Industry
Music
" On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped them become global superstars. "
Troy Carter
Artist
Beginning
Investment
" I said, 'Who said African American founders can't build a billion dollar company?' "
Troy Carter
Build
Company
Dollar
" A lot of corporations now have venture arms that are investing in young entrepreneurs or building programs within so you can disrupt yourself internally instead of looking to those external factors. "
Troy Carter
Building
Young
Yourself
" I thought I was going to be a rapper as a kid and used to hop the train down to Jazzy Jeff's studio for, like, six months straight waiting outside of the studio for the big break, and one day we got in the studio and played our demo for Will and Jeff and quickly learned that we weren't that good. "
Troy Carter
Waiting
Thought
Good
" I'd like to open doors for underserved communities and minorities in entrepreneurship. "
Troy Carter
Like
Open
Entrepreneurship
" With the 'Born This Way' album, generally we said, how do we find strategic partners that can help us with our vision? Part of that is about putting the music in places people wouldn't normally put music, like with Google and with Gilt. "
Troy Carter
Born
Vision
People
" If you wake up in the morning and your favorite artist isn't on the service that you're paying ten dollars a month for, sooner or later you lose faith in the subscription model. "
Troy Carter
Service
Morning
Faith
" There was a time when radio stations wouldn't play Gaga's music because it was considered dance. Outside of live performances, the Internet became our primary tool to help people discover her music. "
Troy Carter
Dance
Time
People
" To me, mentorships and internships are two big pillars in business development. I believe in having multiple mentors. "
Troy Carter
Believe
Business
I Believe
" Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well. "
Troy Carter
Same
Service
Started
" That's all I ever wanted to do in my life was music. And because I was a failed artist, I was actually able to help somebody accomplish their dream was, you know, definitely fulfilling. "
Troy Carter
Life
Know
Help