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" Leverage your brand. You shouldn't let two guys in a garage eat your shorts. "
Guy Kawasaki
You
Garage
Eat
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" If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job. "
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" It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company. "
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" Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard. "
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" Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them. "
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" As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product. "
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" What I lack in talent, I compensate with my willingness to grind it out. That's the secret of my life. "
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" The most important thing is that you hire people who complement you and are better than you in specific areas. Good people hire people better than themselves. So A players hire A+ players. "
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" Many Android users aren't aware of some the things that Android can already do such as supporting the enforcement of companywide security policies, encrypting phone data and providing e-mail and calendar widgets that update in real-time. Our job is to help people and businesses discover and use these features. "
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" I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations. "
Guy Kawasaki
Good
Think
You
" Every day, I get five pieces of hate mail: Tweets or hate emails. "
Guy Kawasaki
Pieces
Mail
Every Day
" Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap. "
Guy Kawasaki
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" Social media allows me to pick my times for social interaction. "
Guy Kawasaki
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" Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is. "
Guy Kawasaki
Failure
Courage
World
" I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need. "
Guy Kawasaki
Friends
Relationships
Want
" A 50-year-old company can innovate as well as two guys/gals in a garage. "
Guy Kawasaki
Well
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Garage
" Entrepreneurship is not for everyone. "
Guy Kawasaki
Entrepreneurship
Everyone
" I have developed a Zen-like approach to the operating systems that people use: 'When you're ready, the right operating system will appear in your life.' "
Guy Kawasaki
Life
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Will
" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "
Guy Kawasaki
College
Apple
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" It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate. "
Guy Kawasaki
Create
Will
Say
" The good news about entrepreneurship is that your fate is in your hands. The bad news is that your fate is in your hands! "
Guy Kawasaki
Bad
Fate
Good
" The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all. "
Guy Kawasaki
Off
World
Right
" There are two ways to approach the application process: trying to hit a home run by getting an immediate 'Yes, here's an offer' or trying not to be eliminated. I recommend the second approach. "
Guy Kawasaki
Home
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Trying
" My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android. "
Guy Kawasaki
Phone
Product
Best
" I travel all the time. "
Guy Kawasaki
Time
Travel
" I've been all over the world meeting with companies and startups and entrepreneurs. And I tell you, they are more similar than different. "
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" The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "
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" A good idea is about ten percent and implementation and hard work, and luck is 90 percent. "
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" The A-listers and the A+ listers, are reporting the news, they're not making it. "
Guy Kawasaki
News
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Reporting
" A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. "
Guy Kawasaki
Competitor
Program
Your
" If you make money, you might not make meaning. "
Guy Kawasaki
You
Meaning
Make