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" Entrepreneurship is not for everyone. "

Entrepreneurship

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" I don't take myself that seriously. I'm a pragmatist. "

" I do have a peripatetic and active intellectual curiosity. "

" Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is. "

" If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value. "

" A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. "

" My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. "

" The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all. "

" I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations. "

" The most powerful way to convince the interviewer that you can do the job is to show how much you already know about the industry, the company, and the products/services of the company. In other words, enchant the interviewer with how much you already know. "

" Leverage your brand. You shouldn't let two guys in a garage eat your shorts. "

" Not many people agree with what I do. "

" Simple and to the point is always the best way to get your point across. "

" A simple summary of my life is that my parents worked very hard so that I could have a great education, and I took that education and worked very hard to get where I am. I would like my kids' lives to be exactly the same. "

" I've been all over the world meeting with companies and startups and entrepreneurs. And I tell you, they are more similar than different. "

" I merely consider myself a father, and one role of a father is to provide financial resources for his family. "

" If you have to put someone on a pedestal, put teachers. They are society's heroes. "

" My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android. "

" My mother taught me not to take any crap from anyone and to stand up for my rights. You might not believe this lesson came from a tiny Japanese woman, but it's true. "

" Every day, I get five pieces of hate mail: Tweets or hate emails. "

" Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard. "

Change The World

" When I was getting my education, I fell in love with the writings of Peter Drucker. He was my hero. I had a naive belief that when I became a manager, it was going to be like Peter Drucker's books. That is, I was going to be the effective executive. I was going to talk to people about their goals. I was going to help them actualize. "

" I would like my kids to inherit a world where people succeed because of merit and hard work, not entitlement, and where people accept others for what they are and not try to change them. "

" I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need. "

" Social media allows me to pick my times for social interaction. "

" Entitlement is the opposite of enchantment. "

" Companies in Europe should stop trying to do the U.S. version of a European idea. "

" Evangelism is selling a dream. "

" As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product. "

" When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. "

" I started my career counting diamonds and schlepping gold jewelry around the world. The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "