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" If you make money, you might not make meaning. "
Guy Kawasaki
You
Meaning
Make
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" As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product. "
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" At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both. "
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" If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value. "
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" There are two ways to approach the application process: trying to hit a home run by getting an immediate 'Yes, here's an offer' or trying not to be eliminated. I recommend the second approach. "
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" The most important thing is that you hire people who complement you and are better than you in specific areas. Good people hire people better than themselves. So A players hire A+ players. "
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" A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad. "
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" Every day, I get five pieces of hate mail: Tweets or hate emails. "
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" Ambitious failure, magnificent failure, is a very good thing. "
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" You really can't spend money on social media unless you really try. Social media is really more about effort than expense. "
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" My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android. "
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" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "
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" Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them. "
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" A simple summary of my life is that my parents worked very hard so that I could have a great education, and I took that education and worked very hard to get where I am. I would like my kids' lives to be exactly the same. "
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" Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win. "
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" I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations. "
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" Leverage your brand. You shouldn't let two guys in a garage eat your shorts. "
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" If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number. "
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" I would like my kids to inherit a world where people succeed because of merit and hard work, not entitlement, and where people accept others for what they are and not try to change them. "
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" The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all. "
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" The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "
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" I have developed a Zen-like approach to the operating systems that people use: 'When you're ready, the right operating system will appear in your life.' "
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" I don't take myself that seriously. I'm a pragmatist. "
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" Social media allows me to pick my times for social interaction. "
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" I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need. "
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" The A-listers and the A+ listers, are reporting the news, they're not making it. "
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" I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That's very useful for someone like me. "
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" Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc. "
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" It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate. "
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" If you have to put someone on a pedestal, put teachers. They are society's heroes. "
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" Simple and to the point is always the best way to get your point across. "
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