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All Quotes by author - Guy Kawasaki

" A 50-year-old company can innovate as well as two guys/gals in a garage. "

" A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad. "

" A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. "

" A good idea is about ten percent and implementation and hard work, and luck is 90 percent. "

" A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. "

" Ambitious failure, magnificent failure, is a very good thing. "

" As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product. "

" A simple summary of my life is that my parents worked very hard so that I could have a great education, and I took that education and worked very hard to get where I am. I would like my kids' lives to be exactly the same. "

" At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both. "

" Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws. "

" Companies in Europe should stop trying to do the U.S. version of a European idea. "

" Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make. "

" Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is. "

" Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap. "

" Entitlement is the opposite of enchantment. "

" Entrepreneurship is not for everyone. "

Entrepreneurship

" Evangelism is selling a dream. "

" Every day, I get five pieces of hate mail: Tweets or hate emails. "

" Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win. "

" Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc. "

" Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard. "

Change The World

" I do have a peripatetic and active intellectual curiosity. "

" I don't take myself that seriously. I'm a pragmatist. "

" I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. "

" I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need. "

" If you have to put someone on a pedestal, put teachers. They are society's heroes. "

" If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number. "

" If you make money, you might not make meaning. "

" If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value. "

" If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job. "

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