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" A good idea is about ten percent and implementation and hard work, and luck is 90 percent. "

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" What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.' "

" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "

" At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both. "

" Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them. "

" A simple summary of my life is that my parents worked very hard so that I could have a great education, and I took that education and worked very hard to get where I am. I would like my kids' lives to be exactly the same. "

" As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product. "

" I travel all the time. "

" I've been all over the world meeting with companies and startups and entrepreneurs. And I tell you, they are more similar than different. "

" If you have to put someone on a pedestal, put teachers. They are society's heroes. "

" If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job. "

" I think a lot of the logic of Google+ is much better in terms of notification of messages to you, in terms of how you post. One very obvious feature is that with Google+, after you post something, you can edit it forever. That is true of both posts and comments. I edit almost every post I make and almost every comment I make. "

" The A-listers and the A+ listers, are reporting the news, they're not making it. "

" Companies in Europe should stop trying to do the U.S. version of a European idea. "

" I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. "

" Many Android users aren't aware of some the things that Android can already do such as supporting the enforcement of companywide security policies, encrypting phone data and providing e-mail and calendar widgets that update in real-time. Our job is to help people and businesses discover and use these features. "

" There are two ways to approach the application process: trying to hit a home run by getting an immediate 'Yes, here's an offer' or trying not to be eliminated. I recommend the second approach. "

" I do have a peripatetic and active intellectual curiosity. "

" I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need. "

" A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. "

" Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws. "

" My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. "

" It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate. "

" The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all. "

" I don't take myself that seriously. I'm a pragmatist. "

" Every day, I get five pieces of hate mail: Tweets or hate emails. "

" I started my career counting diamonds and schlepping gold jewelry around the world. The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "

" A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad. "

" Social media allows me to pick my times for social interaction. "

" Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard. "

Change The World

" Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make. "