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" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "

Guy Kawasaki

College

Apple

Life

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" It's hard to name a person who is unpopular who has influence. "

" I have developed a Zen-like approach to the operating systems that people use: 'When you're ready, the right operating system will appear in your life.' "

" Simple and to the point is always the best way to get your point across. "

" Not many people agree with what I do. "

" Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win. "

" It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company. "

" When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. "

" I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That's very useful for someone like me. "

" I travel all the time. "

Guy Kawasaki

Time

Travel

" A simple summary of my life is that my parents worked very hard so that I could have a great education, and I took that education and worked very hard to get where I am. I would like my kids' lives to be exactly the same. "

" Social media allows me to pick my times for social interaction. "

Guy Kawasaki

Social Media

Interaction

" A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad. "

" Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is. "

" I started my career counting diamonds and schlepping gold jewelry around the world. The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "

" If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value. "

" At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both. "

" Companies in Europe should stop trying to do the U.S. version of a European idea. "

" I think a lot of the logic of Google+ is much better in terms of notification of messages to you, in terms of how you post. One very obvious feature is that with Google+, after you post something, you can edit it forever. That is true of both posts and comments. I edit almost every post I make and almost every comment I make. "

" People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid. "

" It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate. "

" What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.' "

" A good idea is about ten percent and implementation and hard work, and luck is 90 percent. "

" The A-listers and the A+ listers, are reporting the news, they're not making it. "

" If you make money, you might not make meaning. "

" A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. "

" The most powerful way to convince the interviewer that you can do the job is to show how much you already know about the industry, the company, and the products/services of the company. In other words, enchant the interviewer with how much you already know. "

" Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make. "

" What I learned from my kids is that the greatest joy in life is not from material trappings, power, or visibility. The greatest joy comes from your kids. Nothing is even close to my kids in terms of bringing me joy. "

" The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "

" My mother taught me not to take any crap from anyone and to stand up for my rights. You might not believe this lesson came from a tiny Japanese woman, but it's true. "